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AI To Power 75% Of Ad Impressions By 2023

June 26, 2019 by Chris Trayhorn, Publisher of mThink Blue Book

Juniper Research has a new report out titled Future Digital Advertising focused on the anticipated impact of AI and advertising fraud over the next four years. Top-line findings include the expectation that Amazon will take an 8% share of digital ad spend by 2023, out of a total market of $520 billion. As we reported here two weeks ago, Amazon’s purchase of Sizmek’s ad server is designed to provide a big part of the necessary technology stack needed for this growth.

AI is predicted to be involved in three-quarters of all mobile and web ad impressions by 2023, a function of increased use of machine learning and larger databases by networks and big advertisers.

The full Juniper Research report comes with a hefty price tag, and is available here. More details:

Juniper Research’s Future Digital Advertising research provides a complete evaluation of the digital advertising system; assessing opportunities across key channels in the ecosystem, including:

 Online
Mobile
In-app
OTT TV
Smartwatches
DOOH (Digital-Out-of-Home)

The research identifies key use cases of AI in the digital advertising industry; evaluating future disruptive impacts in areas including programmatic advertising and combatting advertising fraud. It identifies ad targeting and advertising fraud prevention strategies to present a comprehensive outline of the next 5 years of the digital advertising industry.

This research suite includes:

Deep Dive Strategy & Competition (PDF)
5-Year Deep Dive Data & Forecasting (PDF)
Executive Summary & Core Findings (PDF)
12 months’ access to harvest online data platform

Related posts:

  1. Optimizing Pay Per Call Between the Margins Pay Per Call campaigns have rapidly gained in popularity in...
  2. Top 4 Affiliate Digital Marketing Tech Predictions By Kateryna Khalus, Team Lead / Publisher’s Department /Admitad International...
  3. 5 Mobile Marketing Tips that Work! Mobile internet usage overtook desktop traffic in 2014 when an...
  4. The Holiday Shopping List for Affiliate Marketers With the busiest shopping season of the year quickly approaching,...

Filed Under: Blue Book, Bluebook Magazine, Featured, Revenue, Revenue Blog Tagged With: AI, Artificial Intelligence, digital advertising

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