Juniper Research has a new report out titled Future Digital Advertising focused on the anticipated impact of AI and advertising fraud over the next four years. Top-line findings include the expectation that Amazon will take an 8% share of digital ad spend by 2023, out of a total market of $520 billion. As we reported here two weeks ago, Amazon’s purchase of Sizmek’s ad server is designed to provide a big part of the necessary technology stack needed for this growth.
AI is predicted to be involved in three-quarters of all mobile and web ad impressions by 2023, a function of increased use of machine learning and larger databases by networks and big advertisers.
The full Juniper Research report comes with a hefty price tag, and is available here. More details:
Juniper Research’s Future Digital Advertising research provides a complete evaluation of the digital advertising system; assessing opportunities across key channels in the ecosystem, including:
Online
Mobile
In-app
OTT TV
Smartwatches
DOOH (Digital-Out-of-Home)
The research identifies key use cases of AI in the digital advertising industry; evaluating future disruptive impacts in areas including programmatic advertising and combatting advertising fraud. It identifies ad targeting and advertising fraud prevention strategies to present a comprehensive outline of the next 5 years of the digital advertising industry.
This research suite includes:
Deep Dive Strategy & Competition (PDF)
5-Year Deep Dive Data & Forecasting (PDF)
Executive Summary & Core Findings (PDF)
12 months’ access to harvest online data platform