By Kateryna Khalus, Team Lead / Publisher’s Department /Admitad International Team Over the years, affiliate marketing has been establishing itself as a driving force in the advertising industry. In the U.S. alone, budget spending on affiliate marketing is predicted to increase at 10.1% compound annual growth rate (CAGR). By 2020, it is set to become a $6.8 billion … [Read more...]
Senators Propose Internet Privacy Bill That Threatens Digital Advertising
Earlier this month, Senators Richard Blumenthal and Ed Markey (D-MA) introduced new privacy legislation entitled the Customer Online Notification for Stopping Edge-provider Network Transgressions (“CONSENT”) Act. Senator Markey has referred to the legislation as a “privacy bill of rights” and believes that recent privacy violations have necessitated consent-based … [Read more...]