Present in nearly every industry, artificial intelligence (AI) has begun to transform the landscape of performance marketing. As one of the most influential inventions of the 21st century, AI has had a resounding impact on today’s digital world, and online marketing companies are increasingly seeing AI take over campaign optimizations, split testing, and more. While it’s an … [Read more...]
AI To Power 75% Of Ad Impressions By 2023
Juniper Research has a new report out titled Future Digital Advertising focused on the anticipated impact of AI and advertising fraud over the next four years. Top-line findings include the expectation that Amazon will take an 8% share of digital ad spend by 2023, out of a total market of $520 billion. As we reported here two weeks ago, Amazon's purchase of Sizmek's ad server … [Read more...]