• mThink Review: MaxBounty’s Conversion-Boosting Owned + Operated Campaigns

      Affiliate marketing is constantly evolving however one thing remains the same: it is intensely competitive. Affiliates must continuously search for new ... Read Article

    5 Strategies To Leverage Affiliate Marketing In 2024

    In the dynamic digital marketing landscape, embracing diverse and multichannel strategies is key to reaching a broader audience. While various channels are ... Read Article

    Enrollment Marketing Reinvented: 6 Best Practices To Engage & Enroll High-Intent Prospective Students

    Enrollment marketing has transformed in recent years, driven by changing demographics, shifting student preferences and the increasing need for accountability. Educational institutions ... Read Article

    Crypto Griftonomics And Influencers In Affiliate Marketing

    In so many ways, affiliate marketing is an amazing positive in the world. It offers many affiliates a chance to make money ... Read Article

    Don't forget about click-to-call: the most underrated vertical for social media traffic

    Pay-per-call is often overlooked by performance marketers when choosing a vertical to monetize the traffic in. It is particularly puzzling when it ... Read Article

    Ten Tips on How to BE A CONTENT CREATOR in Affiliate Marketing

    Content creators are taking the lead. After 20 years of affiliate revenue being dominated by the coupon and loyalty space, power is ... Read Article

    How Artificial Intelligence Can Make Click-Tracking Better For Everyone

    An interview with Peter Varga, managing director of ThriveTracker A click-tracking application needs to be a part of every performance marketer’s toolkit, ... Read Article

    FTC Attorneys Announce “Back-to-Basics” Advertising and Data Security Workshop

    The Federal Trade Commission has announced that, along with its regional partners, it will conduct a public workshop in Atlanta on Thursday, ... Read Article

    Federal Court Holds TCPA Plaintiff Did Not Adequately Allege ATDS

    In Bader v. Navient Solutions, LLC (N.D. Ill. June 14, 2019), the North District of Illinois dismissed a Telephone Consumer Protection Act ... Read Article

    Five Ways to Improve your Influencer Outreach

    Influencer marketing is alive and thriving. The usual suspects–YouTube, Facebook, and Instagram–have long dominated the influencer marketing industry. Yet  the recent surge ... Read Article

    Performance Advertisers Are Still Being Ripped Off

    Fraud was once the weak link of the performance marketing industry but has since become a major selling point. After all, why ... Read Article

    AI To Power 75% Of Ad Impressions By 2023

    Juniper Research has a new report out titled Future Digital Advertising focused on the anticipated impact of AI and advertising fraud over ... Read Article

    TCPA Robocall and State Privacy Legislation Update

    The Federal Communications Commission considers the definition of an automatic telephone dialing system (“ATDS”), robocall legislation looms in Congress. The Senate recently ... Read Article

    Blue Ribbon Panelist Interview: Ricky Ahuja

    Imagine you are a newbie affiliate entering the industry today. Which vertical would you choose? What would be your strategy for success?As ... Read Article

    Jackie Bates on Affiliate MarTech Opportunities

    Hundreds of millions of dollars have been raised by AdTech startups over the last few years, and now there is much talk ... Read Article
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