Imagine you are a newbie affiliate entering the industry today. Which vertical would you choose? What would be your strategy for success? As a new affiliate I would identify up and coming niches that don’t have much competition. It’s almost pointless to compete in verticals with high competition because those markets are already saturated. Very specific niches with a bit of … [Read more...]
Jackie Bates on Affiliate MarTech Opportunities
Hundreds of millions of dollars have been raised by AdTech startups over the last few years, and now there is much talk of AdTech being consolidated into the larger concept of MarTech. If MarTech is the future of marketing, will affiliate networks be included, or will they stand apart? Jackie Bates: MarTech presents a huge opportunity for affiliate marketers. Networks that … [Read more...]
Blue Ribbon Panel: Interview Melissa Feemster
Does the difficulty in predicting which creatives will be accepted to run by Facebook and other social platforms make them still useful or too much bother? Why? While there are certainly very specific ad requirements enforced by Facebook, the platform itself is a critical component for brands. Facebook’s ad restrictions have been put in place to increase performance, which … [Read more...]
Blue Ribbon Panel: Q&A with JP Sauve
Imagine you are a newbie affiliate entering the industry today. Which vertical would you choose? What would be your strategy for success? My strategy for success would involve learning as much as I could about the industry, choosing a vertical and traffic source, and then signing up to a reputable network like MaxBounty. From there I would try my best to stick to a singular … [Read more...]
Blue Ribbon Panel Interview: Cristian Miculi
Hundreds of millions of dollars have been raised by AdTech startups over the last few years, and now there is much talk of AdTech being consolidated into the larger concept of MarTech. If MarTech is the future of marketing, will affiliate networks be included, or will they stand apart? Cristian Miculi: I don’t see why affiliate networks would not be part of this. After all, … [Read more...]
Q&A: Geno Prussakov on Affiliate Marketing Hot Topics
Imagine you are a newbie affiliate entering the industry today. Which vertical would you choose? What would be your strategy for success? Evgenii “Geno” Prussakov: In late 2015 we conducted a comprehensive analysis of 550 top affiliate programs across 6 major U.S. affiliate networks (CJ, Rakuten, ShareASale, AvantLink, Affiliate Window, and LinkConnector) which revealed that … [Read more...]
Blue Ribbon Panel Interview: Nicolas Chrétien
Interview: Nicolas Chrétien How is big data going to impact the performance marketing industry? I don't agree with the future-tense implication that big data hasn't yet made its impact—because it has. It's impacting the performance marketing industry everyday. Indeed, it’s more than an impact — one might even say it’s a revolution. Business intelligence and big data has … [Read more...]
Clickbooth Continues to Fight for Affiliate Marketing
Press Release Invalidates Essociate Affiliate Pooling Patent Claims Again! Sarasota, FL - Clickbooth is pleased to announce that on March 11, 2016, during the appeal of the Essociate, Inc. v. Clickbooth.com, LLC suit, the Federal Circuit Panel unanimously affirmed the prior decision in favor of Clickbooth which effectively invalidated Essociate’s affiliate pooling … [Read more...]
Parent Company of CrakRevenue Wins Appeal in Patent Fight Against Essociate
Press Release QUEBEC CITY, QC, March 15, 2016. On Friday, March 11, 2016, the US Federal Circuit unanimously affirmed U.S. District Judge James V. Selna’s ruling confirming the unpatentability and invalidity of Essociate’s patent. Last February, the parent company of CrakRevenue won the first round of a hard-fought patent battle filed by Essociate, Inc. Essociate claimed … [Read more...]
MarTech Hits Affiliate Marketing
The rapid implementation of big data-driven analytics, programmatic tools and automated marketing technologies is going to transform the affiliate marketing industry. Look around: most of the customer journeys that we create via the affiliate marketing business model are ripe for optimization-by-computer. It has already happened in many isolated places without many of us … [Read more...]
Interview with CEO Ronen Hamatian
Sponsored Content Interview with CEO Ronen Hamatian Madrivo entered the Blue Book rankings with a bang this year. To what main factors do you attribute your success? When Madrivo first started, we defined our vision and have pursued it without relent. We started with a strategic deal between three of the largest super affiliates in the space, and as we’ve grown, we’ve never … [Read more...]
Blue Ribbon Panel: Interview with Jackie Bates
1. What did you learn from ASW? A couple of the many valuable ASW takeaways included meeting with members of the Performance Marketing Association (PMA) and learning about their latest endeavors in elevating our industry. This includes their work to standardize how we recognize content sites compliant with FTC disclosure requirements; the PMA has also recently put out an … [Read more...]
Blue Ribbon Panel: Interview with Linda Woods
What are your two or three key performance marketing-related predictions for 2016? 1. New Customer Focus – as retail affiliate marketing continues to mature, brands will be even more intensely focused on new customer acquisition and give preference to the affiliates that can bring them. Affiliate managers and OPMs will need to streamline the new-customer reconciliation … [Read more...]
Blue Ribbon Panel: Interview with Nicholas Chrétien
What are your two or three key performance marketing-related predictions for 2016? First, I predict the continued rise of the mobile market (of course). Even if it has been said a million times in the past, this trend is a force to be reckoned with. It’s also worth mentioning that most communications companies around the globe are now offering Mobile billing solutions for … [Read more...]
Blue Ribbon Panel: Interview with Geno Prussakov
What are your two or three key performance marketing-related predictions for 2016? (1) Deeper advertiser focus on incremental value, (2) more mergers and acquisitions, (3) more innovations on the affiliate/publisher side of things. Are big brands and agencies right to worry about fraud in the performance marketing channel? Not only big ones, but agencies and advertisers of … [Read more...]