• Best CPA Networks
  • Best Cost-Per-Sale Affiliate Networks
  • Best Pay-Per-Call Networks
  • mThink Digital
  • Thought Leadership
    • White Papers
  • About
    • Content Marketing
    • Content Strategy
      • Web Content
      • Social Media Strategy
      • Webinars & Video
      • Thought Leadership
    • Performance Marketing
    • Portfolio
      • Revenue Performance
      • Accenture
      • Microsoft
      • Java Detour
      • Our Process
    • Contact Us

mThink

Blue Book Logo

BlueBook Logo

The Trusted Name in Performance Marketing

ROS Leaderboard

  • Home
  • Blue Book
    • About Blue Book
    • Blue Ribbon Panel
    • Interviews
    • Research Methodology
    • Back Issues
    • Advertising
      • Website Creative Specifications
      • Newsletter Creative Specifications
  • Best CPA Networks
  • Best Cost-Per-Sale Affiliate Networks
  • Best Pay-Per-Call Networks
  • Best European CPA Networks
  • Best CPA Networks for Affiliates
  • Best CPA Networks for Advertisers

Amazon Buys Sizmek Ad Server

June 12, 2019 by Chris Trayhorn, Publisher of mThink Blue Book

Amazon’s acquisition of the biggest independent ad server outside of Google’s Doubleclick and Ad Manager products will allow them to provide deep attribution data showing exactly which ads drive sales on Amazon.

Kolin Kleveno, svp and head of programmatic at 360i:

“This Sizmek acquisition is going to really help them to attribute back everything that runs on their platform and runs through the ad server to be able to attribute back to their own domain. I think that’s an incredible advantage. I think that’s what they were lacking to bring on clients.”

In combination with the new Amazon Attribution Tool and pixel, this is a major evolutionary step for Amazons advertising business and will, over time, make them even more formidable competitors for e-commerce merchant ad dollars.

Related posts:

  1. Direct-To-Consumer Brands Look To Performance DTC brands are beginning to hit a wall in terms...
  2. Google Clamps Down On Tracking & Fingerprinting Google has announced new privacy controls in Chrome that will...
  3. 5 Mobile Marketing Tips that Work! Mobile internet usage overtook desktop traffic in 2014 when an...
  4. Clickbooth’s Performance Exchange Review – Part 2 The Performance Exchange offers improved publisher performance, increased scalability for...

Filed Under: Blue Book, Featured, Revenue, Revenue Blog Tagged With: Amazon, performance marketing, Sizemek

Search

ROS Col 2 Top

ROS Col 2 Mid

ROS Col 2 Low

Subscribe to our newsletter!

* indicates required

ROS Col 2 – 4 Misc

ROS Col 2 – 5 Misc

ROS Col 2 – 6 Misc

Recent Posts

  • 2023: Challenges, Opportunities & Predictions
  • Top 4 Best Practices For Consumer Finance Campaigns
  • Four Moments That Changed Performance Marketing Forever
  • New additions, improvements, and added perks from your favorite CPA network
  • Your Top 5 Affiliate Marketing Questions Answered
  • 5 strategies to create better content
  • FCC Says Ringless Voicemails Require Prior Consent
  • Top 5 Free Methods to Increase Affiliate Traffic
  •  3 Top Lead Generation Best Practices To Scale Your Business
  • Automation, Conversions, Profitability, Oh My – Breaking Affiliate Campaign Roadblocks
  • 5 tips for a better brand image
  • How Mac of All Trades Found Multi-Channel Success
  • Winning In A Changing World: An Interview with Taras Kiseliuk, CEO of ClickDealer
  • Survey: What Consumers Want from Financial Services Providers
  • The influencer marketing era: what does the future of web marketing hold?

About mThink

mThink is a specialist digital marketing company based in San Francisco. We focus on media buying, Facebook marketing, direct response, social and mobile. In addition mThink produces the annual Blue Book Rankings of major performance marketing networks. Read More »

Baseboard

Copyright ©2023 · mThink. All rights reserved.
3053 Fillmore Street, Suite 325 | (415) 787-0250
Disclaimer | Privacy Policy