Amazon Buys Sizmek Ad Server by Chris Trayhorn, Publisher of mThink Blue Book, June 12, 2019 Amazon’s acquisition of the biggest independent ad server outside of Google’s Doubleclick and Ad Manager products will allow them to provide deep attribution data showing exactly which ads drive sales on Amazon. Kolin Kleveno, svp and head of programmatic at 360i: “This Sizmek acquisition is going to really help them to attribute back everything that runs on their platform and runs through the ad server to be able to attribute back to their own domain. I think that’s an incredible advantage. I think that’s what they were lacking to bring on clients.” In combination with the new Amazon Attribution Tool and pixel, this is a major evolutionary step for Amazons advertising business and will, over time, make them even more formidable competitors for e-commerce merchant ad dollars. Filed under: Blue Book, Featured, Revenue, Revenue Blog Tagged under: Amazon, performance marketing, Sizemek About the Author Chris Trayhorn, Publisher of mThink Blue Book Chris Trayhorn is the Chairman of the Performance Marketing Industry Blue Ribbon Panel and the CEO of mThink.com, a leading online and content marketing agency. He has founded four successful marketing companies in London and San Francisco in the last 15 years, and is currently the founder and publisher of Revenue+Performance magazine, the magazine of the performance marketing industry since 2002.