Amazon's acquisition of the biggest independent ad server outside of Google's Doubleclick and Ad Manager products will allow them to provide deep attribution data showing exactly which ads drive sales on Amazon. Kolin Kleveno, svp and head of programmatic at 360i: “This Sizmek acquisition is going to really help them to attribute back everything that runs on their … [Read more...]
FTC and Amazon in In-App Purchasing Clash
The FTC filed charges a few days ago against Amazon, of all companies, seeking to permanently ban them from billing customers for in-app purchases without explicit consent. "Amazon.com, Inc. has billed parents and other account holders for millions of dollars in unauthorized in-app charges incurred by children," according to the FTC. From the FTC press release announcing the … [Read more...]