Category: Blue Book

Every day, you’re faced with choices. In fact, researchers say the average adult makes around 35,000 choices per day on everything from ... Read Article

Present in nearly every industry, artificial intelligence (AI) has begun to transform the landscape of performance marketing. As one of the most ... Read Article

Augmenting your Tech Stack thru Affiliate Non traditional publishers are enabling  Brands & Retailers to test new types of conversion & optimization ... Read Article

If compliance with the California Consumer Privacy Act isn’t enough to fill marketers’ compliance plates, California Governor Gavin Newsome has signed a ... Read Article

Leveraging the affiliate marketing system for lead generation is a highly successful technique for many a marketer in the digital space. But ... Read Article

As consumers become more reliant on the convenience of online shopping, more and more brands have been born that rely exclusively on ... Read Article

Let’s talk numbers Erectile dysfunction has been a concern for men since the beginning of time. With over 150 million men in ... Read Article

According to Rakuten Marketing survey data, 83% of consumers have started their holiday shopping by Halloween. Google trend data has shown that ... Read Article

Browser extensions, historically known as toolbars, are a great way for affiliates to earn a high payday by simply sending users to ... Read Article

The Secure and Fair Enforcement Banking Act of 2019 (“SAFE Banking Act”) recently passed the U.S. House of Representatives.  The SAFE Banking ... Read Article

Since passage of the “Farm Bill” which legalized hemp-derived CBD containing less than 0.3% THC, the Federal Trade Commission has twice issued ... Read Article

The affiliate channel has always had a chameleon like ability to adapt to its environment. However, as consumer and regulatory concerns about ... Read Article

This October beat your September commissions & get a cash bonus! Affiliates who beat their September 2019 earnings by at least $500 ... Read Article

A Florida federal court recently ruled in favor of the defendant when it held that dialing equipment must have the requisite “present ... Read Article

With fall officially here, it’s time to start thinking about the holidays. While it is tempting to delay marketing campaigns targeting holiday ... Read Article