Category: Blue Book

The subscription commerce sector is growing fast and is acting as an intensive prototyping lab for what works in selling products online. ... Read Article

  The day’s big news of Google’s precipitous drop in share price concealed the fact that Google’s average CPC is down 15% ... Read Article

If someone asks you how well your ads work, answer a different question. Facebook is facing skepticism on how well Facebook Ads ... Read Article

Affiliates have been complaining for a long time that Google keeps changing the rules of SEO. Most of the time it claims ... Read Article

  As Facebook’s new FBX exchange kicks into gear the networks brokering the inventory are reporting that the market rate for the ... Read Article

At a time when pretty much every organization or affiliate has a social media presence, it’s amazing how many don’t have any ... Read Article

Getting your content marketing strategy right is more important than ever. Understanding your audience, your objectives and the landscape in which you ... Read Article

The Federal Trade Commission is mailing 93,086 refund checks totaling nearly $2.3 million to consumers who allegedly were charged hidden fees tied ... Read Article

Press Release         PITTSBURGH – September 13, 2012 – Direct Response Technologies, a leading provider of global performance marketing ... Read Article

Affiliate marketing is in a constant state of flux and with the recent changes in the CPA space it is easy to ... Read Article

How does a merchant decide to apportion the credit for a sale? Should the commission be paid to the last affiliate who ... Read Article

I’m confused why we refer to this world of Facebook, Twitter, LinkedIn, Foursquare, Pinterest, YouTube, Google+, MySpace, etc., as “social” media. From ... Read Article

Twitter could change the performance marketing sector if they only made self-serve, auction-priced advertising available. That would open up a massive audience ... Read Article

The former darling of the daily deals industry, Groupon, yesterday suffered a terrible day on the stock market, falling 6.5%. It is ... Read Article

TBG Digital reports that Facebook’s mobile-only Sponsored Stories ad format is getting 1.14% CTR, $0.86 CPC and $9.86 eCPM. Those figures represent ... Read Article