Category: Blue Book

It’s Time To Scale Your Home Services Lead Generation Campaigns

As the weather warms up, home services brands should be looking for ways to maximize and modernize their lead generation strategies, with ... Read Article

How MyLead works, and what sets it apart from other affiliate networks?

If you’re someone who is already making money online, maximizing profits is likely one of your top priorities. One way to achieve ... Read Article

You Can Build Successful Lead Partnerships! Here Are 5 Questions To Get You Started

For advertisers, scaling their business often means finding the right lead providers. A robust flow of opted-in prospects can make the difference ... Read Article

How To Build Long-Term Partnerships For Success

Nataly Ptitsyna is head of PR for ClickDealer, one of the most consistently popular and successful networks in the Blue Book rankings. ... Read Article

Interview with Rakuten Advertising’s Managing Director of North America, Anthony Capano

Rakuten Advertising has led the Blue Book rankings for more than a decade. It is a level of success that has been ... Read Article

How To Source, Vet & Grow Quality Publisher Partnerships For Pay-Per-Call

In today’s competitive performance marketing industry, understanding the best practices to set campaigns up for success in the call space is essential ... Read Article

FTC Settlement With Credit Karma Underscores Agency Attention to A/B Testing

In September 2022, the Federal Trade Commission announced that it had taken action against credit services company Credit Karma for allegedly deploying ... Read Article

Rakuten Advertising named mThink’s Best Affiliate Network for 12 Consecutive Years

SAN MATEO, Calif., Jan. 31, 2023 – Rakuten Advertising has been named the world’s best affiliate network for the 12th year in a row by mThink—publishers of ... Read Article

2023: Challenges, Opportunities & Predictions

A conversation with one of the most insightful people in the industry, Maxime Bergeron of CrakRevenue. What do you think will be ... Read Article

Top 4 Best Practices For Consumer Finance Campaigns

While consumer finance solutions like refinancing, personal loans, and debt consolidation are always a need for many consumers, the conclusion of the ... Read Article

Four Moments That Changed Performance Marketing Forever

In 2007 I sat on the advisory committee for AdTech, at that time the biggest online marketing exhibition in the world. When ... Read Article

New additions, improvements, and added perks from your favorite CPA network

What is CrakRevenue? Are you familiar with CrakRevenue? Launched over a decade ago, CrakRevenue is a CPA marketing platform powered by over ... Read Article

Your Top 5 Affiliate Marketing Questions Answered

It’s no secret that diverse, omnichannel marketing campaigns are the ticket to reaching more consumers when and where they are shopping. But ... Read Article

5 strategies to create better content

 Create content that represents you What are we talking about when we refer to content creation? This idea seems increasingly broad, encompassing, ... Read Article

FCC Says Ringless Voicemails Require Prior Consent

“Ringless voicemails” are messages left in a consumer’s mailbox without ringing their cell phone. The Telephone Consumer Protection Act protects consumers from ... Read Article
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