Updated: May 29th, 2019 As the #1 rated Pay-Per-Call network, Aragon has made it a priority to provide their affiliates and advertisers with a clear path to ROI in mobile marketing, especially in Pay Per Call. Pay-Per-Call works across a wide range of verticals. Here are the top three verticals that have shown the strongest growth and deliver the highest … [Read more...]
Telephone Consumer Protection Act Update – TCPA
FCC Commissioner Delivers Pro-Telemarketer TCPA Speech - May 2019 FCC Commissioner Michael O’Reilly recently delivered a telemarketer defense-oriented speech at an event in Washington D.C. One of the many issues he addressed was the continuing landslide of frivolous Telephone Consumer Protection Act lawsuits. Commissioner O’Reilly made his opinion clear – the … [Read more...]
An Advertiser Tracking Platform For Professionals
MaxBounty’s new advertiser tracking platform is fast, scalable and ready for the enterprise MaxBounty, a leading CPA network in performance marketing, recently launched their first advertiser tracking platform. This represents a major technology investment driven by a desire to provide class-leading client services and maintain industry leadership in the face of increased … [Read more...]
New York Becoming Leader of Financial Consumer Protection
The state of New York has long been considered a leading advocate of consumer protection, particularly when it comes to regulating the financial services industry. In 2014, New York’s Department of Financial Services adopted regulatory rules for debt collectors. In 2017, NYDFS issued its cybersecurity rules for financial services. Last month, New York’s … [Read more...]
Google Clamps Down On Tracking & Fingerprinting
Google has announced new privacy controls in Chrome that will aggressively restrict device fingerprinting and the utility of third-party cookies across the web. They're selling these plans as providing increased protection for end-users, but it is also clearly a way to cement Google's industry dominance while handicapping other networks. Google tracks everything through … [Read more...]
Optimizing Pay Per Call Between the Margins
Pay Per Call campaigns have rapidly gained in popularity in recent years, as both advertisers and affiliates alike have come to recognize just how incredibly valuable they can be. Advertisers are willing to pay more for conversions, because someone who calls into a phone number is a much warmer lead than someone who clicks on a casual Internet banner. Affiliates are … [Read more...]
Mundo Media Shuts Down
Well-known CPA network Mundo Media effectively closed down last week, going into receivership by order of the Ontario Superior Court of Justice (the Receiver says they will be "continuing certain critical operations"). Court documents show that Mundo owes Royal Bank of Canada over $25 million, with a further $6.5 million owed to a variety of other creditors. This represents a … [Read more...]
New Autofunnel by GetResponse Radically Simplifies Small Business Marketing and Creates Fastest Path to Profitability Online
Industry’s First Inbound and Outbound Marketing Solution Features Proven Step-by-Step Process for Generating Leads and Driving Sales Boston, Mass. – April 23, 2019 – Small business owners, entrepreneurs and online marketers can now seize a greater slice of the multi-trillion dollar e-commerce industry without having to leave work, learn marketing or hire additional staff. … [Read more...]
3 Big Takeways On Publicis Buying Epsilon/CJ
Publicis Groupe this week agreed to purchase Commission Junction's parent company Epsilon. The $4.4 billion deal emphasizes once again the importance of affiliate marketing in the age of big data. Major consumer-facing advertisers are desperate for ways to compete against Amazon and the key to that is first-party data. Affiliate networks are fantastic vehicles for gathering … [Read more...]
Affiliate Marketing’s Biggest Transparency Issues and How Admitad Addresses Them for Their Advertisers
By Elizaveta Ventsel, head of the Advertisers’ International Group in the EU and US at Admitad The predicted future of advertising going digital has already arrived. With the number of internet users surpassing the 4 billion mark in 2018, advertisers have firmly set their sights on the new age of marketing to the masses. While this trend has presented its fair share of … [Read more...]
Discovering Collaboration in Moscow
Admitad is a nine year-old CPA network that has hit a lot of people's radar screens in the last 12 months. They're growing fast and doing some interesting things, so last week I dropped into their Admitad Lounge event in Moscow. 1,500 advertisers and publishers drinking cocktails and making deals - what is not to love? With a tagline of "Work hard - play hard" the event set … [Read more...]
FTC Warns Marketers to Take CIDs and Subpoenas Seriously
The Federal Trade Commission obtains information through subpoenas and civil investigative demands (CIDs) pursuant to its mission to investigate deceptive and unfair trade practices. Such requests are legally enforceable and the FTC recently issued a warning that recipients of subpoenas or CIDs must take their compliance obligations seriously. What is a CID A CID … [Read more...]
Can Affiliate Marketing Networks Build Transparency Through Events?
By Chris Trayhorn, CEO and Founder, mThink/Blue Book Most affiliate marketing networks are pretty cautious about connecting their advertisers directly with publishers. The risk of them setting up a direct business relationship - cutting the network out of the deal - is real. This kind of disintermediation is a major risk to the revenue streams of networks and … [Read more...]
FTC Signs Consumer Protection MOU With UK Regulator
The Federal Trade Commission has signed a memorandum of understanding with the United Kingdom’s Competition and Markets Authority (CMA), a non-ministerial department of the U.K. government charged with enforcing competition and consumer protection laws within and outside of the United Kingdom. The MOU is intended to strengthen enforcement cooperation on FTC … [Read more...]
Top 4 Affiliate Digital Marketing Tech Predictions
By Kateryna Khalus, Team Lead / Publisher’s Department /Admitad International Team Over the years, affiliate marketing has been establishing itself as a driving force in the advertising industry. In the U.S. alone, budget spending on affiliate marketing is predicted to increase at 10.1% compound annual growth rate (CAGR). By 2020, it is set to become a $6.8 billion … [Read more...]