Making money as a publisher or affiliate isn't easy. Writing, tracking, coding, media buying and so on - it can get really complicated. Yet when you speak to successful affiliates, time and again the same themes emerge: that building a good website or buying the right traffic only goes so far. Other, less tangible factors are often what truly make the difference between success … [Read more...]
Why Choice Matters in Affiliate Marketing
Every day, you’re faced with choices. In fact, researchers say the average adult makes around 35,000 choices per day on everything from breakfast to bedtime. Some of these choices have higher stakes than others. When it comes to your marketing budget and your revenue generating efforts, it’s important to have data and insights at your disposal to make the right marketing … [Read more...]
The Role of Artificial Intelligence in Performance Marketing’s Future
Present in nearly every industry, artificial intelligence (AI) has begun to transform the landscape of performance marketing. As one of the most influential inventions of the 21st century, AI has had a resounding impact on today’s digital world, and online marketing companies are increasingly seeing AI take over campaign optimizations, split testing, and more. While it’s an … [Read more...]
Augmenting your Tech Stack thru Affiliate
Augmenting your Tech Stack thru Affiliate Non traditional publishers are enabling Brands & Retailers to test new types of conversion & optimization tools thru the affiliate channel. Publishers in today’s affiliate marketing ecosystem are using technology in new ways to drive higher conversion rates & user engagement. Savvy advertisers can leverage the … [Read more...]
California’s New Data Broker Registration Law
If compliance with the California Consumer Privacy Act isn’t enough to fill marketers’ compliance plates, California Governor Gavin Newsome has signed a number of proposals to amend the CCPA. One of them requires “data brokers” to register in a directory maintained by the California Attorney General. The amendments are intended to replace or supplement the statutory text of … [Read more...]
Increasing Transparency in Lead Gen through Affiliate Marketing
Leveraging the affiliate marketing system for lead generation is a highly successful technique for many a marketer in the digital space. But even though it’s far from a new strategy, lead generation still presents its unique set of challenges. The key to a successful lead generation campaign? Ultimately, it boils down to transparency. As increasing importance is put on lead … [Read more...]
Opportunities for Publishers to Support Growing D2C Brands
As consumers become more reliant on the convenience of online shopping, more and more brands have been born that rely exclusively on selling their products online, without a brick and mortar presence. These digitally native brands have found opportunities to provide valuable products to consumers in categories such as tooth care, beauty, health and wellness and meal prep. … [Read more...]
A Huge Market Disruption is about to take place
Let’s talk numbers Erectile dysfunction has been a concern for men since the beginning of time. With over 150 million men in the US, studies suggest that approximately 50% of these men will experience some form of erectile dysfunction (ED) throughout the course of their lives. That would be about 75 million people. At this point, I think it’s safe to say that this is an … [Read more...]
A Closer Look at Cyber Week 2019 Trends
According to Rakuten Marketing survey data, 83% of consumers have started their holiday shopping by Halloween. Google trend data has shown that Black Friday and Cyber Monday begin gaining traction as early as November 1st, with consumers starting to search for these keywords and deals nearly a month before they shop. While many consumers are purchasing candy and costumes over … [Read more...]
Why Browser Extensions are Flying Under the Radar
Browser extensions, historically known as toolbars, are a great way for affiliates to earn a high payday by simply sending users to install an advertiser’s product. These extensions are very much an integral part of the online experience. Even though they can really provide some valuable features to users, browser extensions can sometimes be overlooked by affiliate marketers … [Read more...]
Proposed Legislation to Assist Financial Institutions Servicing Marijuana Industry
The Secure and Fair Enforcement Banking Act of 2019 (“SAFE Banking Act”) recently passed the U.S. House of Representatives. The SAFE Banking Act is designed to protect federally-insured financial institutions that provide services to marijuana-related businesses in states where it has been legalized. Should the bill get through the Senate and ultimately be signed by … [Read more...]
CBD Advertising and FTC Enforcement
Since passage of the “Farm Bill” which legalized hemp-derived CBD containing less than 0.3% THC, the Federal Trade Commission has twice issued warning letters to marketers of CBD products. In March 2019, the FTC and U.S. Food and Drug Administration issued warning letters to companies that allegedly made false and unsubstantiated “disease treatment” claims for CBD products. … [Read more...]
The affiliate marketers blueprint to futureproof your business
The affiliate channel has always had a chameleon like ability to adapt to its environment. However, as consumer and regulatory concerns about privacy and data escalate, brands ramp up their demands for transparency and tech giants clampdown on what can be tracked online. As such, affiliate marketing is faced with an influx of new challenges. In 2020, what should brands be … [Read more...]
Aragon’s Pay Per Call Money Match Challenge!
This October beat your September commissions & get a cash bonus! Affiliates who beat their September 2019 earnings by at least $500 qualify automatically for the challenges and will receive bonuses ranging from $50 to $1,500. If you just started working with Aragon, no worries, you can still play! Earn at least $500, and you will automatically qualify for these bonuses … [Read more...]
TCPA Update: Telemarketer Friendly ATDS and Single Text Rulings
A Florida federal court recently ruled in favor of the defendant when it held that dialing equipment must have the requisite “present capacity” to constitute an ATDS (Brown v. Ocwen Loan Servicing LLC) Here, husband-and-wife plaintiffs claimed that defendant mortgage servicer violated the Telephone Consumer Protection Act because it used an ATDS and an artificial or … [Read more...]