Last week saw the release of the Interactive Advertising Bureau’s year-end report for 2016. The good news is that digital ad revenue in the U.S. grew by more than 20% last year to a record $72.5 billion. The bad news is that virtually all of that growth went to just two companies: Google and Facebook. What has come to be known by industry analysts as “The Duopoly” vacuumed … [Read more...]
Clickbooth Acquires Affiliate Tracking Dashboard ThriveTracker
Press Release Clickbooth, worldwide #1 affiliate network, proprietary performance exchange, and a portfolio company of private equity firm Centre Lane Partners, has acquired Thrive by iPyxel Creations, a software that helps affiliates and performance marketers manage their business. The product will be rebranded to ThriveTracker. Clickbooth plans to run ThriveTracker as a … [Read more...]
Vergara Settles Social Media False Endorsement Lawsuit
Actress Sofia Vergara recently settled a lawsuit that she initiated against beauty company Venus Concept for the alleged unlawful use of her likeness in conjunction with promotional content appearing on television and social media. According to Vergara, the defendant created a false impression that she endorsed the brand. As alleged in the compliant, in 2014 Vergara posted a … [Read more...]
Why Performance Can Win Against Google
I met with people from Google yesterday. Most interesting: how thoroughly freaked out they are by the advertiser backlash against financing extremist content on YouTube. In combination with the rolling avalanche of awareness of rampant fraud in the AdTech industry, this represents perhaps the biggest opportunity for performance marketing to penetrate major brands that we have … [Read more...]
Clickbooth Ranked the #1 CPA Network by mThink BLUE BOOK
Press Release The Top 20 Rankings for 2017 are In SAN FRANCISCO, CA; March 28, 2017 – Clickbooth, recently recognized by mThink BLUE BOOK as the leading CPA network in the world, is winning the backing of advertisers for its innovation and technology, research has found. Clickbooth, a performance-based marketing leader, utilizes a one-of-a-kind performance marketing … [Read more...]
Madrivo Launches Video Advertising Exchange, Madrivo Digital
Press Release Madrivo proudly announces the launch of its video exchange, Madrivo Digital, led by Idan Miller, an industry veteran and expert in programmatic video advertising Madrivo, a leading digital ad agency recognized by Inc. 5000 as the 13th fastest-growing advertising company, has officially launch its long-anticipated video exchange, Madrivo Digital. Given that … [Read more...]
State Attorneys General Shift into Turbo with Investigative Subpoenas
As the new Administration begins to implement legislative and regulatory changes, state Attorneys General have begun to exert their own agenda by increasing activity in the area of consumer protection. For example, on January 26, the New York OAG announced a settlement with Acer Service Corporation over a data breach involving thousands of credit card numbers. On February 1, … [Read more...]
There’s A Place For Large & Small Networks – Innovation Is Key
Interview with Axel Vézina, COO of CrakRevenue An increasing number of networks have major new-investor money behind them, funding more sophisticated technology and greater scale. Are networks inevitably going to get bigger, and will small networks be driven out? Whatever industry you look at, whether retail, grocery, e-commerce, or CPA networks, each one experiences the … [Read more...]
Performance Marketing is the Solution to Problems with ROAS
Interview with Blue Ribbon Panel Member Gus Brito, Director of Network Development at FlexOffers.com What should an advertiser using performance marketing be thinking about in 2017? I’m a firm advocate of performance marketing. It is the most cost effective way of marketing your products and services. If return on investment is the highest priority, one should have a … [Read more...]
The Hidden Story Behind Clickbooth’s Blue Book Win
The contest for Best CPA Network this year was the most competitive ever. With several networks investing big money into new technology, the migrations of support from one network to another by advertisers and publishers were more significant than we have previously seen in the seven year history of the Blue Book. No network saw a greater increase in year-on-year support … [Read more...]