The Department of Justice has announced a settlement in which DISH Network LLC will pay $126 million in civil penalties to the United States for placing millions of telemarketing calls in violation of the Federal Trade Commission's Telemarketing Sales Rule. This settlement represents the largest civil penalty ever paid to resolve telemarketing violations under the FTC Act, … [Read more...]
How ClickDealer Grew To Be The Best CPA Network In Europe – An Interview with Taras Kiseliuk
ClickDealer is ranked as the best CPA network based in Europe in the Blue Book's first European Top 20 table. We chatted with CEO Taras Kiseliuk this week to find out what he thinks they are doing right and where they are going from here. Blue Book: Congratulations on being rated the best CPA network in Europe. Why do you think so many advertisers and publishers chose … [Read more...]
Why Fewer, Better Customers Is The Way To Thrive – An Interview With Olivier Bourque, CrakRevenue
CrakRevenue is one of the most interesting CPA networks in the industry. They have often been innovators, forging a different path, whether it has been with their custom marketing platform for affiliates, or their focus on being the best network for offers targeted at men. One of the visionaries in the company is their VP of Business Development & Marketing, Olivier … [Read more...]
The Best CPA Networks In Europe
Due to demand from our users world-wide, we are excited to launch our first ranking table of the best CPA networks in Europe. The top three, as chosen by our reader panel and research: ClickDealer AdCombo lemonads As always, our rankings are not just a list of which networks are the biggest. We do our best to measure the enthusiasm of advertisers and publishers … [Read more...]
Alexandra Forsch of Awin & ShareASale Talks Opportunities, Technology & How Affiliate Marketing Will Take A Bigger Share Of Ad Budgets
Alexandra Forsch is the President of Awin US, including ShareASale to form the Awin Group. With 15+ years of experience, she is one of the industry’s big thinkers, and we were lucky to be able to chat with her last week about how Awin and ShareASale fit together, self-service networks vs client services, and the future of the industry. Blue Book: Awin has grown very … [Read more...]
How Networks Drive Efficiencies For Advertisers & Publishers – An Interview With Some of The Perform[cb] Leadership Team
mThink recently had the opportunity to virtually sit down with a few members of the leadership team at Perform[cb], including Chief Operating Officer, Brad Dobbins, Chief Strategy Officer, Matthew Lord, Executive Vice President of Marketers, Lee Aho, and Executive Vice President of Partners, Brian Taylor. The group answered questions ranging from the state of the performance … [Read more...]
Can an EBR be Created DURING a Telephone Solicitation?
At least one federal court ruled that an “established business relationship” can be created during a telephone call - and prevent further calls from violating the TCPA - even if that call is a “telephone solicitation” that violates the Telephone Consumer Protection Act. Charvat v. Southard Corp., No. 2:18-cv-190 (S.D. Ohio). Background In Southard, the plaintiff alleged … [Read more...]
Beyond 2020: Perform[cb] on the Future of Performance Marketing
Discussing the future of performance marketing with some of Perform[cb]'s leadership team, including Chief Operating Officer, Brad Dobbins, Chief Strategy Officer, Matthew Lord, Executive Vice President of Marketers, Lee Aho, and Executive Vice President of Partners, Brian Taylor. How do you think the industry is going to evolve over the next few years? Lee: We’ve … [Read more...]
PerformLEAP®: The Future Of Marketing Platforms?
When the world changes, good businesses evolve. In today's performance marketing industry, this phenomenon is playing out in hyper-speed as the pandemic runs its course. The biggest economic slowdown in living memory has seen advertisers and publishers scrambling to restructure their operations. With close connections to both, CPA networks have had to cope with these changes … [Read more...]
How to accelerate growth for affiliate partners in a year of extremes
Affiliate marketing is on a roll. In January LinkedIn named affiliate marketing as one of the most in-demand skillsets, which was no surprise as brands are set to spend $8b on affiliate marketing in the next two years. Such rapid growth has been fueled by new publishers entering the channel, as well as existing partners expanding their reach. This rapid growth … [Read more...]
What Will Health Insurance Open Enrollment Look Like This Year?
Each year, insurance brands and publishers must prepare for open enrollment periods, which began November 1. The pandemic and election could be factors in how people make their insurance decisions, and insurance marketers and publishers should be ready to deploy strategies that meet consumer needs and address new concerns. Differentiation Will Be Key As Insurance Shoppers … [Read more...]
Interview with Rakuten’s Ceres Cueva
2020 has seen a movement of major ad budgets to performance marketing and an increased focus by publishers on monetization strategies. Nobody in the industry is more in touch with these changes than Ceres Cueva, Rakuten Advertising’s VP of Publisher Partnerships, North America. Her role focuses on the advancement of the company’s strategic services while increasing partner and … [Read more...]
Email Marketing Proves To Be Essential — Especially In 2020
Litmus, an email optimization company, recently released its 2020 State of Email, Fall Edition report, which takes a deep dive into how marketers use and perceive email marketing. There were several significant takeaways, all of which point to how integral email continues to be as a marketing channel. “The 2020 State of Email, Fall Edition report showcases why email should be … [Read more...]
The Need For Clarity In Leadership
Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning. - Winston Churchill Uncertainty is the most difficult thing for any business, and 2020 has been a doozy of a year in that regard. But now, perhaps, we are approaching the end of the beginning of our fight against COVID-19, and soon we will have more clarity. In … [Read more...]
Introducing The New Rules Holiday Checklist for Digital Marketers
Santa’s not the only one who should be making a list and checking it twice these days. With the countdown to the holidays officially on, digital marketers need to double check their programs to make sure everything is wrapped up for the season. To help you do this, Rakuten Advertising created The New Rules Holiday Checklist, a comprehensive guide to ensure you’re making … [Read more...]