We believe that this is a time to be looking forward, so we are asking industry leaders for their thoughts on what lies ahead. Today, the always interesting Gus Brito, director of marketing at Flexoffers.com: In the short term as people stay home and are not able to go shopping, online sales could go up for some verticals, especially for those with consumable delivery … [Read more...]
Kathy Bryan Of DMS On What’s Next For Affiliate Marketing
We believe that this is a time to be looking forward, so we are asking industry leaders for their thoughts on what lies ahead. Today, Kathy Bryan, chief marketing officer at Digital Media Solutions: It's hard to know yet what the COVID-19 pandemic means for the performance marketing industry. There are many people predicting worse case scenarios. Conversely, there are some … [Read more...]
Kathy Bryan Of DMS (aka W4) Talks Women In Performance Marketing & What Lies Ahead
When everything has gone crazy it can sometimes be easy to forget that life will return to normal soon enough. With that in mind I wanted to take a moment to recognize a recent promotion to CMO for one of my favorite people in the industry, Kathy Bryan of DMS (also referenced above). We spoke two weeks ago - it seems a lifetime now, of course – about her promotion and the role … [Read more...]
Affiliate Marketing in a Time of Coronavirus
What Now For Affiliate Marketing? On the down side, consumer spending has gone through the floor. Travel, retail, entertainment and restaurants have all been hit hard. Many merchants have seen big drop-offs over the last couple of weeks. The good news? E-commerce is going to bounce back quickly because nobody is going to be heading to a mall anytime soon. Healthcare and … [Read more...]
No-BS Coronavirus Tips
We read epidemiology reports so you don’t have to… There’s a lot of information on Covid-19 that doesn’t seem to get much play in the news so, in case you are not yet corona-ed out, a few notes on what the experts are talking about between themselves. Stock up on Tylenol (acetominophen, aka paracetamol in Europe). It's the best thing to reduce fever, which might last … [Read more...]
Why Affiliate Marketers Need To Care About Politics In 2020
2020 is shaping up to be the most intense presidential campaign in history, with well over a billion dollars predicted to be spent by both Democratic and Republican campaigns; foreign governments almost certainly participating by proxy (possibly Ukraine, Russia, China and who knows who else); and even the Chinese religious group, Falun Gong, getting in on the act via the The … [Read more...]
FTC’s Assault on Paid-For Rankings, Ratings and Review Websites Continues
The FTC’s Endorsement Guides provide that if there is a “material connection” between an endorser and an advertiser – in other words, a connection that might affect the weight or credibility that consumers give the endorsement – that connection should be “clearly and conspicuously” disclosed, unless it is already clear from the context of the communication. A material … [Read more...]
Four Big Takeaways From The Blue Book Survey
In case you missed them, we have been pleased to announce over the last two weeks our Blue Book top ranked networks for 2020: Best Affiliate (CPS) Network: Rakuten Best CPA Network & Publisher’s Choice: Clickbooth Advertiser’s Choice CPA Network: MaxBounty Best Pay-Per-Call Network: Aragon Advertising These are the best performance marketing networks … [Read more...]
Lead Generation Campaign Best Practices
Lead generation campaigns can be incredibly beneficial for brands looking to boost customer acquisition and engagement. With U.S. spending on digital lead generation campaigns estimated at $2.6 billion in 2019 and projected to grow to $3.2 billion by 2023, it’s clear that more and more brands are launching and expanding lead generation campaigns. In order to create a successful … [Read more...]
Blue Book Top 20 Networks for 2020 Announced!
Congratulations to our number 1 ranked networks for 2020! Best CPS/Affiliate Network: Rakuten Affiliate Network Best CPA Network Overall: Clickbooth Best CPA Network for Advertisers: MaxBounty Best CPA Network for Publishers: Clickbooth The BLUE BOOK results are in. 20,000+ industry professionals that participated in our survey, 150,000 data points analyzed and months of … [Read more...]
Black Hat vs White Hat & The Impact Of Compliance
Interview with Matt McEvoy MaxBounty's CEO, Matt McEvoy is one of the smartest people in the affiliate marketing industry. He has been part of the leadership team at MaxBounty throughout as they have maintained their position as one of the top three CPA networks worldwide for a decade and more. As the Blue Book survey for 2019 approaches its close, we spoke to Matt about black … [Read more...]
3 Advertisers: Why Network Transparency Is Everything That Matters
Online lead generation is a tough, complicated business, especially as an advertiser. Media costs have been steadily rising, compliance has become more complex, and the competition for organic traffic is intense. For advertisers that solve those problems, the next big challenge is scalability: how to find long-tail traffic and convert potential into revenue? Affiliate marketing … [Read more...]
What Digital Marketers Need to Know About Contractual Limitation of Liability Clauses
In one form or another, limitation of liability clauses are almost always in digital marketing contracts. They typically attempt to exclude certain risks that a party deems appropriate, and provide that one party’s liability on a campaign may not exceed a stated cap. When negotiating performance marketing agreements, marketers need to understand the legal significance of … [Read more...]
9 Tips About Listicles For Digital Marketers
The internet has thousands, possibly millions, of listicles about cats. In fact, a quick search reveals “17 Cats Who Look Like Madonna” as an option, but listicles can be more than just feline/popstar mash-ups and instead offer valuable opportunities for marketers to reach consumers who are in a shopping mindset. The rise of listicles, which don’t take long to read or require … [Read more...]
Get Started With White Hat Lead-Generation
What is white-hat lead generation and why should you be bothering with it? The main benefit is long-term stability, working with evergreen products and services. The main focus is on transparency and classic marketing, rather than the greyhat pitfalls of other affiliate marketing methods. Niche market verticals span everything from Insurance and Legal Help, to Travel and … [Read more...]