The California Court of Appeal recently held that a non-solicitation of employee provision improperly impinged on the ability to freely engage in gainful employment. Historically, California courts have upheld such agreements in limited situations if they are reasonable. The case involves individual defendants that executed a Confidentiality and Non-Disclosure Agreement. … [Read more...]
Affiliate Marketing Angles: A Step-by-step Guide to Standing Out
Content originally posted on MaxBounty blog. Angles are the binding force of affiliate marketing. They’re how you make people connect with the campaign that you’re promoting. Without an effective angle you’re just blindly promoting that offer. If you’re thinking you’ll generate conversions just because you have a traffic source and a decent looking landing page, then … [Read more...]
Online Advertising and “Enhanced Notice”
A recent BBB opinion appears to be another harbinger of the direction that data privacy law is going. Specifically, a decision by the Online Interest-Based Advertising Accountability Program (the “Program”) illustrates the importance of providing consumers with “enhanced notice” when data is collected for interest-based advertising. In response to a consumer complaint, the … [Read more...]
Admitad Announces 0% Commission On Express Payments For Webmasters, Allowing CPA Affiliate Marketers To Earn Faster
Webmasters can now instantly withdraw all confirmed earnings from their accounts swiftly and free of charge. HEILBRONN, GERMANY, October 18, 2018 - Today, Admitad, a world-leading affiliate marketing network, has announced the removal of express payment commission charges for AD1 to AD3 class webmasters from all available currencies and payment systems such as PayPal, … [Read more...]
Individualized Issues of Consent Result in TCPA Class Action Certification Denial
Class actions are designed to promote the efficiency of litigation by allowing the claims of a group of individuals with the same claims to be decided in the same proceeding. They are commonly utilized by plaintiffs’ attorneys in Telephone Consumer Protection Act matters. In the matter of Tomeo v. CitiGroup, Inc., No. 13-C-4046, 2018 U.S. Dist. LEXIS 166117 (N.D. Ill. Sept. … [Read more...]
The 5 Best Landing Page Builders for Affiliate Marketing
This content was originally posted on the MaxBounty Blog. Landing pages are like the connective tissue of affiliate marketing. They’re a bridge between traffic sources and offers that allow affiliates to utilize their creativity as a tool to increase conversions. If you’re an affiliate, using a well-designed landing page can also give you an advantage over other affiliates … [Read more...]
Customer Lifetime Value Is The Most Important Metric You Are Ignoring
Your Affiliate Marketing Longevity In the affiliate marketing industry, cost-per-acquisition has always been king. It’s the metric that tells us how much it costs to drive a sale, and how much can be spent in order to close that sale. But what if there was a different metric? One that gave a deeper understanding of the customer journey and of which customers are the most … [Read more...]
Successfully Navigate the Holiday Shopping Calendar
Fall is officially here! Not only does that mean cozy sweaters and pumpkin spice lattes, it also signals the start of the holiday gift-buying season. When it comes to the largest retail shopping period of the year, there is a great deal of historical data that advertisers and publishers can rely on to help shape their future marketing plans. These insights can answer important … [Read more...]
Is ITP 2.0 the end of third-party tracking?
The world has entered a new digital era. In June 2018, Apple announced their latest revision of the Safari browser and details of the Intelligent Tracking Prevention (ITP) 2.0 release. In essence, ITP2 prevents third-party tracking, potentially causing major disruptions to online services and advertising. Previous iterations of ITP gave a 24-hour window for these cookies, and … [Read more...]
Reach New Global Consumers this Holiday Season
Did you know that 48% of shoppers around the globe have already started their 2018 gift shopping? Rakuten Marketing recently conducted a research study with over 6,000 consumers in eight markets across America, Europe, and APAC to gain a deeper understanding of the latest shopper trends. The report uncovers a deeper understanding of today’s shoppers and provides actionable … [Read more...]