Category: Blue Book

The struggle to get visitors to your affiliate links on the long-term is real! Worry no more as we’ve come to your ... Read Article

Having the right lead generation strategies in place can help set your digital advertising campaigns up for success and be the difference ... Read Article

A robust tech suite acts as the backbone of any successful affiliate’s campaign strategy. In order to continue delivering quality leads, traffic, ... Read Article

Marketing strategy at the heart of your identity  What is a brand image, really? When we talk about brand image, we refer ... Read Article

Mac of all trades brings electronic products to consumers at an affordable price with superior customer service. Prior to partnering with Rakuten ... Read Article

If financial service providers want to effectively reach key audiences through affiliates, they need to know what consumers are looking for and ... Read Article

What is influencer marketing? Influencers, social media, followers, content, paid posts, impressions, product placement, affiliation, advertisers… These terms are increasingly present in ... Read Article

The holiday rush is almost here! Are your campaigns ready? The holiday season is highly competitive, and getting the edge on the ... Read Article

In our first post, we outlined a roadmap for the right way to conduct an efficient partner audit based on brand needs ... Read Article

We’re all excited about the investment in the affiliate channel and recognition of the value it brings to brands. Historically, CMOs have ... Read Article

UMG Recordings, Inc. v. Vital Pharmaceuticals, Inc., 2022 WL 2670339 (S.D. Fla. July 11, 2022) involves a copyright infringement action brought by ... Read Article

As the holiday season approaches and retailers prepare to attract customers, it’s important to know who is shopping, when they’re shopping and ... Read Article

Lead generators and digital marketers, beware.  The issue of legitimate data use, reasonable expectations, disclosures, affirmative consent, data privacy compliance and lead ... Read Article

Attention Lead Generators. The Ninth Circuit Court of Appeals recently held that use of certain technologies on a websites in order to ... Read Article

Over two years beyond the start of the Covid-19 pandemic, the finance industry continues to experience major consumer shifts. Among these consumers, ... Read Article