Category: Blue Book

Firefox Turns On Enhanced Tracking Protection By Default

In a move that will make tracking users and attribution significantly harder, Firefox announced a slew of new privacy features, including an ... Read Article

Direct-To-Consumer Brands Look To Performance

DTC brands are beginning to hit a wall in terms of growth. In an effort to find more scale they are moving ... Read Article

Nevada Passes Law Allowing Opt-Out of Data Sale

Nevada has just passed SB 220, a data privacy law that permits consumers to opt-out of data sales by web operators.  The ... Read Article

Top Pay-Per-Call Verticals For 2019

Updated: May 29th, 2019 As the #1 rated Pay-Per-Call network, Aragon has made it a priority to provide their affiliates and advertisers ... Read Article

Telephone Consumer Protection Act Update – TCPA

FCC Commissioner Delivers Pro-Telemarketer TCPA Speech – May 2019 FCC Commissioner Michael O’Reilly recently delivered a telemarketer defense-oriented speech at an event ... Read Article

An Advertiser Tracking Platform For Professionals

MaxBounty’s new advertiser tracking platform is fast, scalable and ready for the enterprise MaxBounty, a leading CPA network in performance marketing, recently ... Read Article

New York Becoming Leader of Financial Consumer Protection

The state of New York has long been considered a leading advocate of consumer protection, particularly when it comes to regulating the ... Read Article

Google Clamps Down On Tracking & Fingerprinting

Google has announced new privacy controls in Chrome that will aggressively restrict device fingerprinting and the utility of third-party cookies across the ... Read Article

Optimizing Pay Per Call Between the Margins

Pay Per Call campaigns have rapidly gained in popularity in recent years, as both advertisers and affiliates alike have come to recognize ... Read Article

Mundo Media Shuts Down

Well-known CPA network Mundo Media effectively closed down last week, going into receivership by order of the Ontario Superior Court of Justice ... Read Article

New Autofunnel by GetResponse Radically Simplifies Small Business Marketing and Creates Fastest Path to Profitability Online

Industry’s First Inbound and Outbound Marketing Solution Features Proven Step-by-Step Process for Generating Leads and Driving Sales Boston, Mass. – April 23, ... Read Article

3 Big Takeways On Publicis Buying Epsilon/CJ

Publicis Groupe this week agreed to purchase Commission Junction’s parent company Epsilon. The $4.4 billion deal emphasizes once again the importance of ... Read Article

Affiliate Marketing's Biggest Transparency Issues and How Admitad Addresses Them for Their Advertisers

By Elizaveta Ventsel, head of the Advertisers’ International Group in the EU and US at Admitad The predicted future of advertising going digital ... Read Article

Discovering Collaboration in Moscow

Admitad is a nine year-old CPA network that has hit a lot of people’s radar screens in the last 12 months. They’re growing fast ... Read Article

FTC Warns Marketers to Take CIDs and Subpoenas Seriously

The Federal Trade Commission obtains information through subpoenas and civil investigative demands (CIDs) pursuant to its mission to investigate deceptive and unfair ... Read Article
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