Category: Blue Book

FTC Warns Marketers to Take CIDs and Subpoenas Seriously

The Federal Trade Commission obtains information through subpoenas and civil investigative demands (CIDs) pursuant to its mission to investigate deceptive and unfair ... Read Article

Can Affiliate Marketing Networks Build Transparency Through Events?

By Chris Trayhorn, CEO and Founder, mThink/Blue Book Most affiliate marketing networks are pretty cautious about connecting their advertisers directly with publishers. The ... Read Article

FTC Signs Consumer Protection MOU With UK Regulator

The Federal Trade Commission has signed a memorandum of understanding with the United Kingdom’s Competition and Markets Authority (CMA), a non-ministerial department ... Read Article

Top 4 Affiliate Digital Marketing Tech Predictions

By Kateryna Khalus, Team Lead / Publisher’s Department /Admitad International Team Over the years, affiliate marketing has been establishing itself as a ... Read Article

2019 Influencer Marketing Global Survey Released

Rakuten Marketing has a big new report out looking at influencer marketing. Influencers are now an established part of the consumer marketers ... Read Article

Facebook Announces Integration Across all Platforms Worldwide. Surprised?

In a move that seems specifically designed to forestall European enforcement efforts, Facebook has announced they will integrate their messaging platforms worldwide, ... Read Article

FTC Defense Lawyer Alert: Third Circuit Limits FTC’s Enforcement Authority for Prior Conduct

Bad facts for the Federal Trade Commission?  Maybe.  Resulting in bad law from the FTC’s perspective?  Maybe.  What is certain is that ... Read Article

TCPA Alert: Court Rules that Transactional Text Messages Not Advertising and Coverage Developments

The Northern District of California recently dismissed a plaintiff’s TCPA claim based on text messages that confirmed plaintiff’s hotel reservations and encouraged ... Read Article

A New Kind Of Affiliate Marketing Management Agency: Vibrant Performance To Focus On The Fin-Tech Space

Press Release This new agency will execute content marketing strategy for startups and brands utilizing a data-driven strategy NEW YORK, Jan. 16, ... Read Article

What's Driving The Creative Destruction In Affiliate Marketing?

One of my biggest takeaways from Affiliate Summit was that we are well and truly into an era when VC and private ... Read Article

CrakRevenue Introduces the ACH Payment System for Its Affiliates

QUEBEC CITY – CrakRevenue, which recently secured the 7th position out of the world’s best CPA networks according to mThink’s Blue Book ... Read Article

CrakRevenue Announces Partnership with BlueChew, Chewable Alternative to Viagra & Cialis

Press Release QUEBEC CITY — CrakRevenue announced today a partnership with BlueChew, 2018’s biggest newcomer to the E.D., US market. Erectile Dysfunction ... Read Article

Blue Book 2019 Top 20 Revealed!

Congratulations to our number 1 ranked networks for 2019! Top 20! Best CPA Network Overall: ClickboothBest CPS/Affiliate Network: Rakuten Affiliate NetworkBest Pay-Per-Call ... Read Article

FDA Position on Cannabis-Derived Compounds

Regulation of Products Containing Cannabis and Cannabis-Derived Compounds Immediately following the 2018 Farm Bill being signed into law, the U.S. Food and ... Read Article

As Oath Writes-Down $4.5 Billion Yahoo/AOL Acquisition, Performance Marketing Thrives

In an under-reported SEC filing last week Verizon recorded a massive $4.6 billion loss on its Oath media division. This means that ... Read Article
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