Category: Blue Book

Uber’s lawsuit against Bidmotion/Hydrane and up to 100 John Doe ad networks for fraudulent app installs is still wending its way through ... Read Article

Content creators are taking the lead. After 20 years of affiliate revenue being dominated by the coupon and loyalty space, power is ... Read Article

An interview with Peter Varga, managing director of ThriveTracker A click-tracking application needs to be a part of every performance marketer’s toolkit, ... Read Article

Former U.S. Food and Drug Administration Commissioner Scott Gottlieb recent stated that, “the CBD craze is getting out of hand…”  Federal law ... Read Article

By Katerina Khalus, Spain and Latin America Team Lead at Admitad As 92% of marketers who tried influencer marketing found it to ... Read Article

While FTC attorneys continue to focus upon recurring payment issues and aggressively enforce ROSCA compliance, a number of states have recently enacted ... Read Article

A company that managed the ownership rights of a film hired a company to promote and market the film.  There were approximately ... Read Article

The Federal Trade Commission has announced that, along with its regional partners, it will conduct a public workshop in Atlanta on Thursday, ... Read Article

In Bader v. Navient Solutions, LLC (N.D. Ill. June 14, 2019), the North District of Illinois dismissed a Telephone Consumer Protection Act ... Read Article

Influencer marketing is alive and thriving. The usual suspects–YouTube, Facebook, and Instagram–have long dominated the influencer marketing industry. Yet  the recent surge ... Read Article

 A fascinating Princeton study found hundreds of examples of deceptive “dark patterns” on e-commerce websites. Dark patterns are user interface features that, ... Read Article

Fraud was once the weak link of the performance marketing industry but has since become a major selling point. After all, why ... Read Article

Juniper Research has a new report out titled Future Digital Advertising focused on the anticipated impact of AI and advertising fraud over ... Read Article

The Federal Communications Commission considers the definition of an automatic telephone dialing system (“ATDS”), robocall legislation looms in Congress. The Senate recently ... Read Article

Amazon’s acquisition of the biggest independent ad server outside of Google’s Doubleclick and Ad Manager products will allow them to provide deep ... Read Article