Category: Blue Book

As Google and Facebook Answer Questions, Performance Marketers Can Make Hay

2019 is shaping up to be a pivotal year in digital advertising. Google and Facebook – who between them have taken some ... Read Article

TCPA Alert December 2018

FCC Releases Draft Order to Combat “Robocalls” The Federal Communications Commission recently released two draft orders intended to address  unlawful robocalls. The ... Read Article

The Power of the Content Publisher

Whether it’s selling and positioning the most prominent holiday placements or carefully curating partner posts that highly resonate with your audience, publishers ... Read Article

FTC Attorney on Recent TCPA Litigation Developments

Congress Proposes Legislation to Combat Robocalls Congress has proposed a bill to attack robocalls.  The “TRACE Act” would expand FCC authority under ... Read Article

Four Advertisers On How To Grow & Win In Performance Marketing

Performance marketing advertisers have a tough job. Every vertical is highly competitive. Publishers are constantly on the lookout for better offers and ... Read Article

MaxBounty Launches New Advertiser Tracking Platform

Interview with Matt McEvoy, CEO of MaxBounty Leading CPA network MaxBounty has made big news with the launch of their new advertiser ... Read Article

Top Publishers Reveal Factors Influencing Their Choice of Network Partner

In Fall of each year we take time to look more closely at the factors driving the success of our #1 ranked ... Read Article

EXOGROUP Takes Majority Stake in Affiliate Network TORO Advertising

Press Release Barcelona, 10th of October 2018. EXOGROUP, the digital technology enterprise business group, today announced it is now the majority shareholder ... Read Article

TCPA News for Telemarketers

SCOTUS Grants Certiorari in TCPA Case Following the ACA International decision from the D.C. Circuit, it was a matter of when, not ... Read Article

Top 2018 Holiday Preparations for Publishers

With only a few short weeks separating us from the most anticipated shopping weekend of the year, we want to make sure ... Read Article

Keeping Clients Happy: How Advertisers Can Maximize The Post-Conversion Up-Sale Process

By Veronika Zakharchenko, Business Analyst in the Admitad Advertiser’s Department In the marketing world, the concept of conversion is amongst one of the ... Read Article

California Court Says Customer Lists Not a Trade Secret

The California Court of Appeal recently held that a non-solicitation of employee provision improperly impinged on the ability to freely engage in ... Read Article

Affiliate Marketing Angles: A Step-by-step Guide to Standing Out

Content originally posted on MaxBounty blog. Sign up here.  Angles are the binding force of affiliate marketing. They’re how you make people connect ... Read Article

Online Advertising and “Enhanced Notice”

A recent BBB opinion appears to be another harbinger of the direction that data privacy law is going.  Specifically, a decision by ... Read Article

Admitad Announces 0% Commission On Express Payments For Webmasters, Allowing CPA Affiliate Marketers To Earn Faster

Webmasters can now instantly withdraw all confirmed earnings from their accounts swiftly and free of charge. HEILBRONN, GERMANY, October 18, 2018 – ... Read Article
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