Category: Blue Book

In a 6-3 opinion, delivered by Justice Kavanaugh, the Supreme Court affirmed the Fourth Circuit’s ruling in Barr v. American Association of Political Consultants, ... Read Article

The industry is seeing a trend towards consolidation and what I believe is driving it is the scale necessary to help manage ... Read Article

The news last week that DMS has acquired SmarterChaos came as no surprise. This deal seems an obvious one as networks scramble ... Read Article

One of the key issues in any Telephone Consumer Protection Act class action lawsuit is whether there exists “prior express written consent.”  ... Read Article

In September 2019, California Governor Gavin Newsom signed a new measure (AB 5) that essentially redefines businesses classify employees and independent contractors.  ... Read Article

CAKE’s parent company, Constellation Software, is acquiring TUNE. The announcement yesterday means that two of the biggest network and partner tracking platforms ... Read Article

Unsubstantiated marketing claims that exploit consumer anxiety amid the coronavirus pandemic are a top priority for private class action litigants and federal ... Read Article

We are now six weeks into the coronavirus crisis. The dust is settling a little and it is beginning to be possible ... Read Article

When discussing how the ongoing pandemic could influence performance marketing, I think it’s important to first recognize the potential complexity of that ... Read Article

During a crisis, leaders should lead from the front, and during the good times, leaders should lead from behind. We are working ... Read Article

At the end of this tunnel, there is light. Depending on where you are, the light may be closer or further away, ... Read Article

The New York Office of the Attorney General is actively investigating the advertising or offering for sale of necessary consumer goods at ... Read Article

At a time where so much is in flux, we’re incredibly fortunate to be in an industry that not only has the ... Read Article

We believe that this is a time to be looking forward, so we are asking industry leaders for their thoughts on what ... Read Article