Category: Blue Book

2020 has seen a movement of major ad budgets to performance marketing and an increased focus by publishers on monetization strategies. Nobody ... Read Article

Litmus, an email optimization company, recently released its 2020 State of Email, Fall Edition report, which takes a deep dive into how ... Read Article

Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of ... Read Article

Santa’s not the only one who should be making a list and checking it twice these days. With the countdown to the ... Read Article

The Plaintiff in Facebook, Inc. v. Duguid has recently filed its merits brief on this issue of whether the Telephone Consumer Protection Act’s ... Read Article

The profitability of an affiliate marketing vertical can change quickly. Oversaturation, new restrictions from traffic platforms, and societal influence are most often responsible. However, ... Read Article

A well-known fact in the industry, financial and fintech advertiser affiliate marketing budgets are on the rise as more financial brands hop ... Read Article

Rakuten Advertising and Rakuten Rewards have joined forces to create Personalized Rewards. This exciting new collaboration will make it easier for advertisers to ... Read Article

Sponsored Content By Maxime Bergeron, CrakRevenue For the past 10 years, CrakRevenue has been making its way to the top. Focusing on ... Read Article

CrakRevenue Gives You the Secrets to Succeed Unless you’ve been living under a rock for the past couple of years, you’ve probably ... Read Article

As previously blogged about here, here, here and here, the FTC’s authority to seek monetary disgorgement in federal court may be on the ropes. Breaking News ... Read Article

The last six months have been anything but normal. It’s not often that the world shuts down and experiences an international pandemic, ... Read Article

Behind many a great affiliate success story lies an unsung hero, and that’s great affiliate technology. Innovative affiliate platform technology acts as ... Read Article

As previously blogged about here, providers of online training and business coaching programs have increasingly found themselves on the receiving end of ... Read Article

As previously blogged about here, the FTC actively continues its assault on paid-for rankings, ratings and review websites. The FTC’s Endorsement Guides provide ... Read Article