Category: Blue Book

Interview with Adam Weiss, General Manager and SVP, Rakuten Affiliate Network Should advertisers or publishers care about whether their network partner(s) are ... Read Article

Interview with Erin Cigich, CEO of Clickbooth Should advertisers or publishers care about whether their network partner(s) are investing in new technology ... Read Article

Last week saw the release of the Interactive Advertising Bureau’s year-end report for 2016. The good news is that digital ad revenue ... Read Article

Press Release Clickbooth, worldwide #1 affiliate network, proprietary performance exchange, and a portfolio company of private equity firm Centre Lane Partners, has ... Read Article

Actress Sofia Vergara recently settled a lawsuit that she initiated against beauty company Venus Concept for the alleged unlawful use of her ... Read Article

I met with people from Google yesterday. Most interesting: how thoroughly freaked out they are by the advertiser backlash against financing extremist ... Read Article

Press Release The Top 20 Rankings for 2017 are In SAN FRANCISCO, CA; March 28, 2017 – Clickbooth, recently recognized by mThink ... Read Article

Press Release Madrivo proudly announces the launch of its video exchange, Madrivo Digital,led by Idan Miller, an industry veteran and expert in ... Read Article

As the new Administration begins to implement legislative and regulatory changes, state Attorneys General have begun to exert their own agenda by ... Read Article

Interview with Axel Vézina, COO of CrakRevenue An increasing number of networks have major new-investor money behind them, funding more sophisticated technology and ... Read Article

Interview with Blue Ribbon Panel Member Gus Brito, Director of Network Development at FlexOffers.com What should an advertiser using performance marketing be thinking ... Read Article

The contest for Best CPA Network this year was the most competitive ever. With several networks investing big money into new technology, ... Read Article

What should an advertiser using performance marketing be thinking about in 2017?  I believe there are 3 top advertiser initiatives for 2017: Brand Equity ... Read Article

Interview with Adam Weiss, General Manager and SVP for Rakuten Affiliate Network An increasing number of networks have major new-investor money behind ... Read Article

Acting FTC Chairman Maureen Ohlhausen recently offered a degree of insight into the agency’s anticipated consumer protection priorities via a recent keynote ... Read Article