• Best CPA Networks
  • Best Cost-Per-Sale Affiliate Networks
  • Best Pay-Per-Call Networks
  • mThink Digital
  • Thought Leadership
    • White Papers
  • About
    • Content Marketing
    • Content Strategy
      • Web Content
      • Social Media Strategy
      • Webinars & Video
      • Thought Leadership
    • Performance Marketing
    • Portfolio
      • Revenue Performance
      • Accenture
      • Microsoft
      • Java Detour
      • Our Process
    • Contact Us

mThink

Blue Book Logo

BlueBook Logo

The Trusted Name in Performance Marketing

ROS Leaderboard

  • Home
  • Blue Book
    • About Blue Book
    • Blue Ribbon Panel
    • Interviews
    • Research Methodology
    • Back Issues
    • Advertising
      • Website Creative Specifications
      • Newsletter Creative Specifications
  • Best CPA Networks
  • Best Cost-Per-Sale Affiliate Networks
  • Best Pay-Per-Call Networks
  • Best European CPA Networks
  • Best CPA Networks for Affiliates
  • Best CPA Networks for Advertisers

Top 3 Advertiser Initiatives for 2017

February 25, 2017 by Jackie Bates

What should an advertiser using performance marketing be thinking about in 2017? 

Top Advertiser Initiatives
Jackie Bates

I believe there are 3 top advertiser initiatives for 2017:

Brand Equity

As we see content production increasing at a significant rate, a company’s brand equity becomes an all-important factor in attracting its target consumer—a consumer widely inundated and socially connected in today’s online world. An advertiser’s brand must hold authority value and differentiation. An advertiser must diligently work to earn trust and a solid reputation. Influencer marketing and strategic content marketing are effective ways an advertiser can meet this challenge. eMarketer suggests influencer marketing is easily a multi-billion dollar industry right now and growing. Look for more networks to innovate with technologies enabling influencer marketers to elevate brand equity on a performance basis and across more platforms (think offline as well), as advertisers build more of these relationships.

Attribution

Without insights into how various affiliate partnerships contribute to a sale along the purchase path, advertisers are operating in the dark and often rewarding only a fraction of the affiliates contributing to a sale. Advertisers need insights into their affiliate’s contribution at each stage through the funnel. Greater accuracy in determining the value of each partnership is a necessary first step before an advertiser can properly incentivize and reward their partners and ultimately optimize and grow the channel.

Network Evaluation

How is your network enabling influencers to easily adapt to the AM model and promote your campaign using their unique social marketing strategies? Does your network enable sophisticated attribution modeling? How is your network enabling you to track consumers and sales across multiple devices and browsers? Moreover, is your network innovating with technologies that promote growth in these key areas in 2017 and beyond?

With network acquisitions and consolidation, this evaluation becomes particularly challenging as lines become blurred between what was and what now is available. Solutions vary widely. Advertisers must understand these differences and think critically about which technologies and solutions best meet their own unique needs.

What were your takeaways from ASW?

Influencer marketing continues to trend upward. With ever growing online content and social connectivity, brands need a compelling voice to have an impact. Innovative technologies, like LinkConnector’s Naked Coupons that enable the reach and creativity of influencer and social marketing, are increasingly important. Other trending technologies in support of influencer marketing include cross device and platform tracking. As consumers operate across more devices and browsers, advertisers need 360 degree tracking capabilities to accurately attribute sales to affiliate partners.

Beyond tech, Affiliate Summit sessions often bring attention to the hustle and tenacity necessary to succeed (even survive) in our fast-paced, output-heavy industry.

With over 6,000 in attendance, a quick search on #ASW17 shows the conference’s phenomenal networking opportunities, educational sessions, industry parties and extravagant exhibit halls. Snoop Dogg was in the house, and Topgolf, the venue for the ASW speaker party, gained widespread buzz (it is now on my 2017 must-do list).

What does Affiliate Window’s acquisition of ShareASale mean for the rest of the industry? 

The ShareASale and Affiliate Window acquisition is particularly exciting as it adds to the cogent evidence for the fortitude and global demand of the affiliate marketing (AM) industry. The acquisition attests to the effectiveness of the AM channel in driving digital marketing growth for e-retailers.

Also, unique from other recent acquisitions in our industry, the SaS acquisition is representative of promising opportunity for smaller, private players in the AM space. Networks with strong ethics, innovation and brand equity prove to have a competitive advantage, no matter their size. The AM space does not belong exclusively to the network giants. Check out Brian Littleton’s personal words on the acquisition.

About

Jackie is a zealous marketer with nine years of marketing leadership experience at LinkConnector. She’s been with the company since they opened doors in 2004, loyal to the power of LC’s visionary technology like online attribution and coupon compliance capabilities. As Director of Marketing, she drives PR and marketing strategy for new LC technologies and features and also works directly with key LC customers to maximize their growth using LC’s platform. Jackie has a background and love of all things content, search and social.

 

Related posts:

  1. Performance Marketing Trends 2017 Interview with Erin Cigich, CEO of Clickbooth An increasing number...
  2. Clickbooth’s Performance Exchange Review During the Blue Book survey we have seen reports of...
  3. 4 Quick Tips To Enhance Your Affiliate Program One of the biggest misconceptions of affiliate marketing is that...
  4. Chris Trayhorn Interview with Cristian Miculi Blue Ribbon Panel Interview Cristian Miculi The traditional route into...

Filed Under: Blue Book, Revenue Tagged With: Advertiser Initiatives, affiliate marketing, affiliate networks

Search

ROS Col 2 Top

ROS Col 2 Mid

ROS Col 2 Low

Subscribe to our newsletter!

* indicates required

ROS Col 2 – 4 Misc

ROS Col 2 – 5 Misc

ROS Col 2 – 6 Misc

Recent Posts

  • CFPB Issues Warning About Contractual Gag Clauses and Consumer Reviews
  • New Blue Book Top 20 CPS Affiliate Network Results
  • FTC Rules With Civil Monetary Penalties for Deceptive Earnings Claims and Targeted Marketing May Be Forthcoming
  • New Blue Book Results: Top 20 CPA Affiliate Networks For 2022
  • FTC Rules With Civil Monetary Penalties for Deceptive Earnings Claims and Targeted Marketing May Be Forthcoming
  • Top 4 Ways To Make Your Call Campaigns More Successful
  • Perform[cb]’s New Mobile App For Partners Is A Game Changer
  • Shaping the Perfect Matchmaker for Content Creators
  • Removing Barriers for Influencers and Content Creators
  • 8 Easy Ways To Refresh An Email Campaign
  • CEO Interview: Dynu In Media
  • Interview with Rakuten’s CRO Jeff Wender
  • CPA MarTech Year In Review 2021
  • How To Boost Sales & Incentivize Affiliates During The Holiday Season
  • A Holiday Season Like No Other: 8 Keys to Success

About mThink

mThink is a specialist digital marketing company based in San Francisco. We focus on media buying, Facebook marketing, direct response, social and mobile. In addition mThink produces the annual Blue Book Rankings of major performance marketing networks. Read More »

Baseboard

Copyright ©2022 · mThink. All rights reserved.
3053 Fillmore Street, Suite 325 | (415) 787-0250
Disclaimer | Privacy Policy