Category: Blue Book

There are only 10 days left until the most anticipated shopping weekend of the season. According to Rakuten Marketing data, Cyber Monday ... Read Article

The lead generation industry continues to face aggressive scrutiny from the Federal Trade Commission. Last week, the FTC announced that two individuals ... Read Article

Three Opportunities Affiliate Networks Provide Influencers Influencer marketing has taken the affiliate marketing industry by storm over the last few years. On ... Read Article

From its humble beginning back in the 90s, the affiliate channel has experienced steady growth in terms of spend and impact. Last ... Read Article

Mobidea is a mobile affiliate network which has been at the forefront of affiliate marketing from the start. They’re driven by the desire ... Read Article

If you were going to launch a business as a publisher today, what business model would you adopt to make money?  The ... Read Article

Put yourself in the position of a clothing or cosmetics advertiser CMO coming into the holiday season.  Riding—or missing—the Q4 wave has ... Read Article

Load up your traffic sources and prime your tracking links, because ClickDealer is launching its largest contest this year! The High Rollers ... Read Article

Every company needs to find ways to grow revenue, and this applies to publishers and affiliates as well. Standing still doesn’t work: ... Read Article

Put yourself in the position of a fashion- or beauty-focused publisher CMO coming into the holiday season. What are the main points of ... Read Article

Earlier this month, the Federal Trade Commission, along with 11 states and the District of Columbia, announced “Operation Game of Loans,” the ... Read Article

If you were going to launch a business as a publisher today, what business model would you adopt to make money? Luke ... Read Article

For years, the Federal Trade Commission and the Consumer Financial Protection Bureau have actively investigated and taken action against entities and individuals ... Read Article

Does a merchant or an advertiser need a digital marketing/ad agency in addition to their normal affiliate network partner? It definitely depends ... Read Article

US retail stores are closing at the fastest rate and most dramatic volumes ever. At the same time, the affiliate channel is ... Read Article