Category: Featured

Matt Frary Talks About The DMS Acquisition Of SmartChaos

The industry is seeing a trend towards consolidation and what I believe is driving it is the scale necessary to help manage ... Read Article

Performance Marketing M&A Accelerates

The news last week that DMS has acquired SmarterChaos came as no surprise. This deal seems an obvious one as networks scramble ... Read Article

CAKE's Parent Company Buys TUNE

CAKE’s parent company, Constellation Software, is acquiring TUNE. The announcement yesterday means that two of the biggest network and partner tracking platforms ... Read Article

Dietary Supplement Marketing and Earnings Claims Amid Coronavirus Pandemic

Unsubstantiated marketing claims that exploit consumer anxiety amid the coronavirus pandemic are a top priority for private class action litigants and federal ... Read Article

What Advertisers & Publishers Should Be Doing Now

We are now six weeks into the coronavirus crisis. The dust is settling a little and it is beginning to be possible ... Read Article

Performance Marketing Provides Stability & Measurable Returns In A Crisis

When discussing how the ongoing pandemic could influence performance marketing, I think it’s important to first recognize the potential complexity of that ... Read Article

In Performance Marketing, Relationships And People Are At The Core Of All That We Do

During a crisis, leaders should lead from the front, and during the good times, leaders should lead from behind. We are working ... Read Article

Now Is The Moment For Performance Marketing To Shine

At the end of this tunnel, there is light. Depending on where you are, the light may be closer or further away, ... Read Article

Where Now for Affiliate Marketing?

At a time where so much is in flux, we’re incredibly fortunate to be in an industry that not only has the ... Read Article

Kathy Bryan Of DMS (aka W4) Talks Women In Performance Marketing & What Lies Ahead

When everything has gone crazy it can sometimes be easy to forget that life will return to normal soon enough. With that ... Read Article

Affiliate Marketing in a Time of Coronavirus

What Now For Affiliate Marketing? On the down side, consumer spending has gone through the floor. Travel, retail, entertainment and restaurants have ... Read Article

No-BS Coronavirus Tips

We read epidemiology reports so you don’t have to… There’s a lot of information on Covid-19 that doesn’t seem to get much ... Read Article

Four Big Takeaways From The Blue Book Survey

In case you missed them, we have been pleased to announce over the last two weeks our Blue Book top ranked networks ... Read Article

Lead Generation Campaign Best Practices

Lead generation campaigns can be incredibly beneficial for brands looking to boost customer acquisition and engagement. With U.S. spending on digital lead ... Read Article

Blue Book Top 20 Networks for 2020 Announced!

Congratulations to our number 1 ranked networks for 2020! Best CPS/Affiliate Network: Rakuten Affiliate NetworkBest CPA Network Overall: ClickboothBest CPA Network for ... Read Article
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