Category: Featured

I met with people from Google yesterday. Most interesting: how thoroughly freaked out they are by the advertiser backlash against financing extremist ... Read Article

A Senate vote today threatens to devalue all publisher 1st party data by allowing broadband companies to capture and sell full online ... Read Article

The contest for Best CPA Network this year was the most competitive ever. With several networks investing big money into new technology, ... Read Article

Interview with Adam Weiss, General Manager and SVP for Rakuten Affiliate Network An increasing number of networks have major new-investor money behind ... Read Article

The BLUE BOOK results are in. 20,000+ industry professionals that participated in our survey, 150,000 data points analyzed and months of research ... Read Article

Mobile internet usage overtook desktop traffic in 2014 when an estimated 1.8 million people started using smartphones and tablets as their primary ... Read Article

The Performance Exchange offers improved publisher performance, increased scalability for smaller advertisers and better, more granular targeting. Most importantly, Clickbooth’s Link-ID technology ... Read Article

They say success comes with true passion to one’s craft. Rather than falling into the trap of endless cost optimization and cold ... Read Article

Strange but true: affiliates played a significant role in electing Donald Trump. With the launch of multiple “fake news” sites designed to ... Read Article

CPA networks are going to boom, payday loans are coming back big league and your $ex life is going to be so ... Read Article

With the busiest shopping season of the year quickly approaching, most advertisers and publishers are carefully crafting and implementing their holiday campaigns. ... Read Article

Influencer marketing has noticeably changed the affiliate marketing industry over the past few years. Advertisers look to influencers to provide native, authentic ... Read Article

The latest AffStat report shows that Online Services comes in third place among vertical preferences in the affiliate world, with 28.69% of ... Read Article

One of the biggest misconceptions of affiliate marketing is that it’s a good way to make a quick buck. On the contrary, ... Read Article

The Blue Book Top 20 rankings were launched almost eight years ago to promote profesessionalism in the performance marketing industry. mThink’s roots ... Read Article