Category: Featured

Advertisers choosing a new network partner have to take a lot on trust. Pretty much every network has a convincing pitch and ... Read Article

Trends Affecting Affiliate Marketing Kleiner Perkins partner Mary Meeker is famous for producing her huge “Internet Trends Report.” She just released her ... Read Article

One thing that becomes obvious as you look through the BLUE BOOK survey data is that a lot of publishers are unhappy ... Read Article

“I can run my own affiliate program, Chris. Why should I use a network?” said the CMO of a major advertiser to ... Read Article

Hundreds of millions of dollars have been raised by AdTech startups over the last few years, and now there is much talk ... Read Article

Does the difficulty in predicting which creatives will be accepted to run by Facebook and other social platforms make them still useful ... Read Article

The BLUE BOOK results are in. And while everything changes, some things remain the same. One constant: the 20,000+ industry professionals that ... Read Article