• How To Source, Vet & Grow Quality Publisher Partnerships For Pay-Per-Call

    In today’s competitive performance marketing industry, understanding the best practices to set campaigns up for success in the call space is essential ... Read Article

    FTC Settlement With Credit Karma Underscores Agency Attention to A/B Testing

    In September 2022, the Federal Trade Commission announced that it had taken action against credit services company Credit Karma for allegedly deploying ... Read Article

    2023: Challenges, Opportunities & Predictions

    A conversation with one of the most insightful people in the industry, Maxime Bergeron of CrakRevenue. What do you think will be ... Read Article

    Top 4 Best Practices For Consumer Finance Campaigns

    While consumer finance solutions like refinancing, personal loans, and debt consolidation are always a need for many consumers, the conclusion of the ... Read Article

    Four Moments That Changed Performance Marketing Forever

    In 2007 I sat on the advisory committee for AdTech, at that time the biggest online marketing exhibition in the world. When ... Read Article

    New additions, improvements, and added perks from your favorite CPA network

    What is CrakRevenue? Are you familiar with CrakRevenue? Launched over a decade ago, CrakRevenue is a CPA marketing platform powered by over ... Read Article

    Top 5 Free Methods to Increase Affiliate Traffic

    The struggle to get visitors to your affiliate links on the long-term is real! Worry no more as we’ve come to your ... Read Article

     3 Top Lead Generation Best Practices To Scale Your Business

    Having the right lead generation strategies in place can help set your digital advertising campaigns up for success and be the difference ... Read Article

    Automation, Conversions, Profitability, Oh My – Breaking Affiliate Campaign Roadblocks

    A robust tech suite acts as the backbone of any successful affiliate’s campaign strategy. In order to continue delivering quality leads, traffic, ... Read Article

    5 tips for a better brand image

    Marketing strategy at the heart of your identity  What is a brand image, really? When we talk about brand image, we refer ... Read Article

    How Mac of All Trades Found Multi-Channel Success

    Mac of all trades brings electronic products to consumers at an affordable price with superior customer service. Prior to partnering with Rakuten ... Read Article

    Winning In A Changing World: An Interview with Taras Kiseliuk, CEO of ClickDealer

    Performance marketing is evolving rapidly, gaining budget share from more traditional channels while offering brand owners the ability to shift strategy quickly ... Read Article

    Survey: What Consumers Want from Financial Services Providers

    If financial service providers want to effectively reach key audiences through affiliates, they need to know what consumers are looking for and ... Read Article

    Top 5 Ways To Leverage CPA Campaigns During The Holiday Shopping Season

    The holiday rush is almost here! Are your campaigns ready? The holiday season is highly competitive, and getting the edge on the ... Read Article

    3 Strategies To Optimize Your OEP/AEP Campaign Strategy

    The open enrollment period (OEP) and annual enrollment period (AEP) are essential times for health insurance advertisers looking to create interest, drive ... Read Article

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