• Richard B. Newman Selected to Author Consumer Protection Section of ALM FTC Law Treatise

    FTC Compliance, CID, and Defense Lawyer Richard B. Newman Selected to Author Consumer Protection Section of Prestigious ALM FTC Law, Practice and ... Read Article

    The Aragon Company CEO on AI, Influencers, Connected TV, & Dynamic Pricing in Performance Marketing

    In this interview, we discuss four key trends within the affiliate marketing community. First is the impact that artificial intelligence (AI) in ... Read Article

    It’s Time To Scale Your Home Services Lead Generation Campaigns

    As the weather warms up, home services brands should be looking for ways to maximize and modernize their lead generation strategies, with ... Read Article

    You Can Build Successful Lead Partnerships! Here Are 5 Questions To Get You Started

    For advertisers, scaling their business often means finding the right lead providers. A robust flow of opted-in prospects can make the difference ... Read Article

    Interview with Rakuten Advertising’s Managing Director of North America, Anthony Capano

    Rakuten Advertising has led the Blue Book rankings for more than a decade. It is a level of success that has been ... Read Article

    How To Source, Vet & Grow Quality Publisher Partnerships For Pay-Per-Call

    In today’s competitive performance marketing industry, understanding the best practices to set campaigns up for success in the call space is essential ... Read Article

    FTC Settlement With Credit Karma Underscores Agency Attention to A/B Testing

    In September 2022, the Federal Trade Commission announced that it had taken action against credit services company Credit Karma for allegedly deploying ... Read Article

    2023: Challenges, Opportunities & Predictions

    A conversation with one of the most insightful people in the industry, Maxime Bergeron of CrakRevenue. What do you think will be ... Read Article

    Top 4 Best Practices For Consumer Finance Campaigns

    While consumer finance solutions like refinancing, personal loans, and debt consolidation are always a need for many consumers, the conclusion of the ... Read Article

    Four Moments That Changed Performance Marketing Forever

    In 2007 I sat on the advisory committee for AdTech, at that time the biggest online marketing exhibition in the world. When ... Read Article

    New additions, improvements, and added perks from your favorite CPA network

    What is CrakRevenue? Are you familiar with CrakRevenue? Launched over a decade ago, CrakRevenue is a CPA marketing platform powered by over ... Read Article

    Top 5 Free Methods to Increase Affiliate Traffic

    The struggle to get visitors to your affiliate links on the long-term is real! Worry no more as we’ve come to your ... Read Article

     3 Top Lead Generation Best Practices To Scale Your Business

    Having the right lead generation strategies in place can help set your digital advertising campaigns up for success and be the difference ... Read Article

    Automation, Conversions, Profitability, Oh My – Breaking Affiliate Campaign Roadblocks

    A robust tech suite acts as the backbone of any successful affiliate’s campaign strategy. In order to continue delivering quality leads, traffic, ... Read Article

    5 tips for a better brand image

    Marketing strategy at the heart of your identity  What is a brand image, really? When we talk about brand image, we refer ... Read Article
    1 2 3 4 13 14 15 16