• Why Performance Can Win Against Google

    I met with people from Google yesterday. Most interesting: how thoroughly freaked out they are by the advertiser backlash against financing extremist ... Read Article

    Congress Voting Today On Relaxing FCC Rules, Threatening Affiliate Data

    A Senate vote today threatens to devalue all publisher 1st party data by allowing broadband companies to capture and sell full online ... Read Article

    The Hidden Story Behind Clickbooth’s Blue Book Win

    The contest for Best CPA Network this year was the most competitive ever. With several networks investing big money into new technology, ... Read Article

    2017 Investments, Technology and Fraud

    Interview with Adam Weiss, General Manager and SVP for Rakuten Affiliate Network An increasing number of networks have major new-investor money behind ... Read Article

    Blue Book Top 20 Announced!

    The BLUE BOOK results are in. 20,000+ industry professionals that participated in our survey, 150,000 data points analyzed and months of research ... Read Article

    5 Mobile Marketing Tips that Work!

    Mobile internet usage overtook desktop traffic in 2014 when an estimated 1.8 million people started using smartphones and tablets as their primary ... Read Article

    Clickbooth’s Performance Exchange Review – Part 2

    The Performance Exchange offers improved publisher performance, increased scalability for smaller advertisers and better, more granular targeting. Most importantly, Clickbooth’s Link-ID technology ... Read Article

    How Tequila Helps Business: ClickDealer's Event Strategy

    They say success comes with true passion to one’s craft. Rather than falling into the trap of endless cost optimization and cold ... Read Article

    How Affiliates Won It For Trump

    Strange but true: affiliates played a significant role in electing Donald Trump. With the launch of multiple “fake news” sites designed to ... Read Article

    What Trump Means For Affiliate Marketing

    CPA networks are going to boom, payday loans are coming back big league and your $ex life is going to be so ... Read Article

    The Holiday Shopping List for Affiliate Marketers

    With the busiest shopping season of the year quickly approaching, most advertisers and publishers are carefully crafting and implementing their holiday campaigns. ... Read Article

    8 Ways To Find Super-Customers

    The 80:20 rule applies to most things in life. Customer spend is often one of them: in most businesses, 20% of customers ... Read Article

    The Most Important Marketing Metric (And It's Not CPA)

    How much can you afford to spend to acquire a new customer? It’s a big question, and one I see people getting ... Read Article

    The E-Commerce Magic Bullet (Hint: It’s Not AdWords)

    E-commerce companies often ask me why they’re struggling to compete. They think they are doing all the right things but they’re still ... Read Article

    Leading the Way in Influencer Marketing

    Influencer marketing has noticeably changed the affiliate marketing industry over the past few years. Advertisers look to influencers to provide native, authentic ... Read Article

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