• Why Viewability Matters to Performance Marketers

    When you buy a display ad, how long does it need to be on screen for it to be effective? Maybe a ... Read Article

    Mobidea Has Launched a Brand-New Academy!

    There’s a new Mobidea Academy, with a new design, a lot of remarkably informative content, and a bunch of amazing surprises affiliates ... Read Article

    The Equifax Hack Affects Every eCommerce Company

    It was revealed this week that Equifax, one of the biggest consumer credit reporting bureaus in the world, had allowed hackers to ... Read Article

    3 Affiliate Strategies for Holiday Success in 2017

    Planning for holiday 2017 is well underway for many in the retail industry. In 2016, U.S. holiday retail sales rose 4.7 percent ... Read Article

    Do Advertisers Need A Real Agency?

    Imagine you are a new advertiser using affiliate marketing to acquire customers. The affiliate network you’re using is doing great: recruiting new ... Read Article

    Four Publisher Must-Haves when Working with an Affiliate Network

    Affiliate marketing continues to offer brands and publishers countless opportunities to reach new customers and increase sales, providing a gateway for creating ... Read Article

    Report: Over 40% Of Mobile Ad Impressions Fraudulent

    Every week there is more evidence that “traditional” digital advertising is packed with fraud. A remarkable report issued last week found that ... Read Article

    Welcome to This Year's BLUE BOOK Top 20 Network Survey.

    Welcome to This Year’s BLUE BOOK Top 20 Network Survey. We are pleased to announce that the global BLUE BOOK network survey ... Read Article

    4 Ways Affiliate Marketers Can Safeguard Their Sites From Google Algorithm Updates

    The power of Google is undeniable: With an estimated 30+ billion queries per month across all platforms, and as much as 95% ... Read Article

    BLUE BOOK Nominations For Best CPA Network & Best CPS Network Now Open

    Preparations for this year’s BLUE BOOK survey are well underway, with the launch scheduled for July 30, the first day of Affiliate ... Read Article

    Is GDPR A Freight Train Heading For Affiliate Marketing?

    Do you know what GDPR is? No?  Then pay attention. If you market products to Europe, it may cost you a fine ... Read Article

    Nominations For Best Network Innovation Now Open

    The BLUE BOOK countdown is on. This year’s survey is still a couple of months away and already we are hard at ... Read Article

    BuzzFeed's Affiliate Network & Google's Destruction Of Publisher Revenues

    Last week saw the release of the Interactive Advertising Bureau’s year-end report for 2016. The good news is that digital ad revenue ... Read Article

    Why Performance Can Win Against Google

    I met with people from Google yesterday. Most interesting: how thoroughly freaked out they are by the advertiser backlash against financing extremist ... Read Article

    Congress Voting Today On Relaxing FCC Rules, Threatening Affiliate Data

    A Senate vote today threatens to devalue all publisher 1st party data by allowing broadband companies to capture and sell full online ... Read Article

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