• 5 Strategies To Leverage Affiliate Marketing In 2024

    In the dynamic digital marketing landscape, embracing diverse and multichannel strategies is key to reaching a broader audience. While various channels are ... Read Article

    Interview: Holiday e-commerce and trends for 2024 with ClickDealer CSO Jane Ejim

    In this interview, Jane Ejim, CSO of ClickDealer, discusses the company’s innovative strategies in e-commerce. ClickDealer runs campaigns with many major brands ... Read Article

    Pay-Per-Click: An Additional Tool for Your Traffic Monetization

    Unlocking Success with Pay-Per-Click When it comes to online advertising, there are several ways for you to get paid for the traffic ... Read Article

    Navigating The Holiday Shopping Surge: Unveiling The Power Of CPA Campaigns In Performance Marketing

    With holiday shopping in full swing, brands and consumers are leaning in, and it’s imperative for publishers in the performance marketing space ... Read Article

    Mastering Holiday CPA Campaigns: 5 Expert Tips For Success

    As the holiday season approaches, advertisers and publishers alike are gearing up for one of the most lucrative times of the year. ... Read Article

    Richard B. Newman Selected to Author Consumer Protection Section of ALM FTC Law Treatise

    FTC Compliance, CID, and Defense Lawyer Richard B. Newman Selected to Author Consumer Protection Section of Prestigious ALM FTC Law, Practice and ... Read Article

    The Aragon Company CEO on AI, Influencers, Connected TV, & Dynamic Pricing in Performance Marketing

    In this interview, we discuss four key trends within the affiliate marketing community. First is the impact that artificial intelligence (AI) in ... Read Article

    It’s Time To Scale Your Home Services Lead Generation Campaigns

    As the weather warms up, home services brands should be looking for ways to maximize and modernize their lead generation strategies, with ... Read Article

    You Can Build Successful Lead Partnerships! Here Are 5 Questions To Get You Started

    For advertisers, scaling their business often means finding the right lead providers. A robust flow of opted-in prospects can make the difference ... Read Article

    Interview with Rakuten Advertising’s Managing Director of North America, Anthony Capano

    Rakuten Advertising has led the Blue Book rankings for more than a decade. It is a level of success that has been ... Read Article

    How To Source, Vet & Grow Quality Publisher Partnerships For Pay-Per-Call

    In today’s competitive performance marketing industry, understanding the best practices to set campaigns up for success in the call space is essential ... Read Article

    FTC Settlement With Credit Karma Underscores Agency Attention to A/B Testing

    In September 2022, the Federal Trade Commission announced that it had taken action against credit services company Credit Karma for allegedly deploying ... Read Article

    2023: Challenges, Opportunities & Predictions

    A conversation with one of the most insightful people in the industry, Maxime Bergeron of CrakRevenue. What do you think will be ... Read Article

    Top 4 Best Practices For Consumer Finance Campaigns

    While consumer finance solutions like refinancing, personal loans, and debt consolidation are always a need for many consumers, the conclusion of the ... Read Article

    Four Moments That Changed Performance Marketing Forever

    In 2007 I sat on the advisory committee for AdTech, at that time the biggest online marketing exhibition in the world. When ... Read Article

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