Category: Blue Book

One thing that becomes obvious as you look through the BLUE BOOK survey data is that a lot of publishers are unhappy ... Read Article

Press Release SARASOTA, Fla., Clickbooth is excited to announce that with the company’s most recent technological release, 100% of its affiliate traffic ... Read Article

Ready to maximize customer acquisition with optimized engagement strategies? Are you a brand manager or CMO trying to manage multiple online channels and struggling ... Read Article

Press Release (San Francisco, May 19, 2016) Big data is changing affiliate marketing and leading networks, such as Madrivo, are reaping the ... Read Article

“I can run my own affiliate program, Chris. Why should I use a network?” said the CMO of a major advertiser to ... Read Article

Amazon is going to start selling its own brands of food, diapers and cleaning materials. It has already been testing new brand ... Read Article

Imagine you are a newbie affiliate entering the industry today. Which vertical would you choose? What would be your strategy for success?As ... Read Article

Hundreds of millions of dollars have been raised by AdTech startups over the last few years, and now there is much talk ... Read Article

Does the difficulty in predicting which creatives will be accepted to run by Facebook and other social platforms make them still useful ... Read Article

Imagine you are a newbie affiliate entering the industry today. Which vertical would you choose? What would be your strategy for success?My ... Read Article

Hundreds of millions of dollars have been raised by AdTech startups over the last few years, and now there is much talk ... Read Article

Imagine you are a newbie affiliate entering the industry today. Which vertical would you choose? What would be your strategy for success? ... Read Article

Interview: Nicolas Chrétien How is big data going to impact the performance marketing industry?I don’t agree with the future-tense implication that big ... Read Article