Category: Blue Book

One of the biggest misconceptions of affiliate marketing is that it’s a good way to make a quick buck. On the contrary, ... Read Article

Imagine a new advertiser coming to you to launch a new product. What’s the process between contract and launch? At Rakuten Marketing, ... Read Article

The Blue Book Top 20 rankings were launched almost eight years ago to promote profesessionalism in the performance marketing industry. mThink’s roots ... Read Article

As we approach holiday season many e-commerce companies and merchants are gearing up their email campaigns in order to maximize sales at ... Read Article

34% of online retail purchases now happen on a mobile device. The products that are bought on mobile are the ones that ... Read Article

Blue Ribbon Panel Interview with Daryl Colwell Imagine a new advertiser coming to you to launch a new product. What’s the process between ... Read Article

Blue Ribbon Panel Interview with Ronen Hamatian The FTC seems to have been more aggressively enforcing their rules over the last couple ... Read Article

It is becoming ever more clear that online advertising is suffering massive fraud. Just this last week we have seen Rovio, the ... Read Article

One of the most useful concepts that we at mThinkDigital use for our mobile e-commerce clients is Google’s Micro-Moments. The idea is ... Read Article

Advertisers choosing a new network partner have to take a lot on trust. Pretty much every network has a convincing pitch and ... Read Article

The traditional route into affiliate marketing was always via the creation of a blog, gaining experience in growing and converting an audience, ... Read Article

The traditional route into affiliate marketing was always via the creation of a blog, gaining experience in growing and converting an audience, ... Read Article

The traditional route into affiliate marketing was always via the creation of a blog, gaining experience in growing and converting an audience, ... Read Article

Trends Affecting Affiliate Marketing Kleiner Perkins partner Mary Meeker is famous for producing her huge “Internet Trends Report.” She just released her ... Read Article

Chris Trayhorn Interviews Matt Frary on Merchant Risk and Technology Investment What’s the easiest point of entry for a small merchant wanting ... Read Article