Author: Chris Trayhorn, Publisher of mThink Blue Book

User Experience vs Monetization

Here’s the fundamental challenge for the performance marketing industry: how do we move from a short-term mindset that rewards us with a ... Read Article

Performance Marketing Networks: Please Take Our 30 Second Survey

Which is the best performance marketing network? Who do you love? What makes them great? Please take 30 seconds and help us ... Read Article

Hydra Dumps 15,000 Affiliates

Hydra Networks has announced that with immediate effect it has terminated the accounts of over 15,000 publishers. The news comes as part ... Read Article

Performance Marketing: A Guide For CMOs

After a year in which the performance marketing industry had to deal with controversies ranging from Oprah to the FTC, many of ... Read Article

Facebook's $350 million in Performance Advertising

As Facebook pushes to Win The Internet, its dazzling growth in usage is still to be reflected in profits, or even revenues. ... Read Article

Botnet of 13 Million Computers Smashed

On Wednesday Spanish authorities announced the arrest of three alleged ringleaders behind the Mariposa botnet. Mariposa is possibly the largest botnet yet ... Read Article

Twitter Feeding Frenzy Coming?

Twitter reasserted itself this week with the publication of two pieces of data designed to blow people's minds and a rumor that ... Read Article

YouTube Celebrates With a Top Five

YouTube celebrated its fifth birthday on Valentine's Day. The youtube.com domain name was first registered on 2/15/2005 and the site was bought ... Read Article

Shock! Google Isn’t Infallible!

It has become crystal clear over the last week that Google rushed the introduction of Google Buzz, did little or no external ... Read Article

Google Kills Twitter

Google killed Twitter today. With the launch of Google Buzz they ruthlessly attacked Twitter’s weaknesses and quietly set the scene for subsequent ... Read Article

What are you Buying?

Five million people use Twitter every day. Each month, more Americans visit YouTube than watch the Super Bowl. It’s clear that the ... Read Article

ValueClick Exits Lead-Gen?

ValueClick this week announced the divestiture of their lead-gen business unit, Web Clients. The stated reason is that ValueClick wants to stay ... Read Article

Big Bucks, Bad Business: Who's Getting Google-Slapped and Why

Google is cracking down. Last month, Google filed a trademark infringement lawsuit against Pacific WebWorks and several others as part of an ... Read Article

Cage Fight: Calacanis vs. Zynga, ComScore & Wilson

Jason Calacanis has made a name for himself by being smart, funny and a vocal supporter of integrity in web publishing. He ... Read Article

Threats & Opportunities in 2010

2010 has started at a sprint. Affiliate Summit is almost here with Las Vegas preparing for the influx of amped-up super-affiliates ready ... Read Article
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