Author: Chris Trayhorn, Publisher of mThink Blue Book

Judging by the way our economy has plummeted in the last year, it seems the 2009 holiday season does not bode well ... Read Article

On various stages of their involvement with the affiliate marketing channel, merchants look in the direction of launching affiliate programs for the ... Read Article

Over the last five years, almost all of the topics I’ve written about focus on some aspect of performance-based advertising. My fascination ... Read Article

The following piece was written by Eric Reyes and appeared in the Blue Book Guide to Ad Networks and Exchanges in November, ... Read Article

The following piece was written by Paresh Vadavia and appeared in Revenue Performance magazine in November, 2009. Affiliate Corner — Paresh Vadavia ... Read Article

Following the Scamville events of the last few weeks, Zynga has revised statements made earlier this year in which they claimed that ... Read Article

Twitter has just recently added a retweet function and it’s causing quite a stir with many users despite assurances this will make ... Read Article

George Hansen, Q&A George Hansen joined Digital River in 2006 as a Business Manager for oneNetworkDirect, where he has currently excelled to ... Read Article

Webloyalty, Vertrue and Affinion, along with over 450 of their e-commerce partners, were accused in a Senate report on Tuesday of "harming ... Read Article

The Facebook/Scamville fallout has continued with a cage-fight between two of our favorite bloggers. In the red corner we have Dennis Yu, ... Read Article

Google has announced that with immediate effect it will permanently ban any AdWords advertisers that place scam or malware ads. This news ... Read Article

So where does all this Sturm und Drang leave us? There are several truths that can be discerned through the fog:

Time takes an interest with a post called, “Are You Getting Scammed By Facebook Games?” Newsweek takes a look as well: “Is ... Read Article

The Facebook Scamville controversy has roiled on this week. It made enough noise to get covered by Newsweek and Time magazine. A ... Read Article

The TechCrunch article created something of a firestorm (sample comment: “In a nutshell, the offers that monetize the best are the ones ... Read Article