Author: Chris Trayhorn, Publisher of mThink Blue Book

A Revenue Performance Opinion Piece: For many years one of the hottest sectors for affiliate marketers has been online education. Whether it’s ... Read Article

Following a raid last week on Graham Gibson’s Central Coast Nutraceuticals, the FTC on Monday obtained a temporary restraining order against Central ... Read Article

These are just rumors, you understand. We do not vouch for them in any way, unless someone writes to us to confirm ... Read Article

The Microsoft/Yahoo PPC alliance was always going to have teething troubles and give advertisers some headaches. We are gradually learning just where ... Read Article

Today Facebook announced that it now has over 500 million registered users, an increase of some 100 million in the last five ... Read Article

The winners in the online marketing space have always been the fast movers. Quick and agile people who see an opportunity and ... Read Article

Will fraud kill affiliate marketing? It is up to you. You choose. But here’s a clue: the BP oil spill probably just ... Read Article

The recent discussion of the importance of brand to CPA network survival generated a fair amount of feedback. For an industry rooted ... Read Article

The CPA network space is in tumult. If your favorite CPA network isn’t dead already, it’s probably refinancing, merging or crouching in ... Read Article

Facebook made a big change in their advertising policies this week. But they did it very quietly with a letter to display ... Read Article

Give me “affiliate managers who aren't idiots,”  was the demand of one publisher when we asked what they looked for when choosing a ... Read Article

Twitter has made its move towards monetization and there are big opportunities for performance advertisers as a result.. In the last 48 ... Read Article

Schaaf Consulting announced today that it has acquired PartnerCentric, creating one of the biggest outsourced program management companies in the industry. This ... Read Article

Yahoo has announced that the Yahoo! Publisher Network (YPN) will be closed down effective April 30, 2010. In a remarkable decision, Yahoo ... Read Article