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2023: Challenges, Opportunities & Predictions

January 30, 2023 by Chris Trayhorn, Publisher of mThink Blue Book

A conversation with one of the most insightful people in the industry, Maxime Bergeron of CrakRevenue. What do you think will be the biggest challenges facing the affiliate marketing industry in the next five years? We must fully embrace the creator economy and new acquisition channels to keep pace with the evolving consumer environment. Content creators and influencers are … [Read more...]

Four Moments That Changed Performance Marketing Forever

January 17, 2023 by Chris Trayhorn, Publisher of mThink Blue Book

In 2007 I sat on the advisory committee for AdTech, at that time the biggest online marketing exhibition in the world. When the discussion moved to promoting ticket sales, I suggested that performance marketing might offer an unexplored, high-volume source of attendee signups. The AdTech executives looked at me as though I had grown two heads. Affiliate marketing was … [Read more...]

Winning In A Changing World: An Interview with Taras Kiseliuk, CEO of ClickDealer

November 1, 2022 by Chris Trayhorn, Publisher of mThink Blue Book

Winning In A Changing World

Performance marketing is evolving rapidly, gaining budget share from more traditional channels while offering brand owners the ability to shift strategy quickly in response to a volatile business environment. ClickDealer, as one of the foremost leadgen networks in the world, is at the leading edge of these changes. We spoke with their CEO, Taras Kiseliuk, to find out how to … [Read more...]

Crypto Griftonomics And Influencers In Affiliate Marketing

July 1, 2022 by Chris Trayhorn, Publisher of mThink Blue Book

Graph Money dollar. Increase revenue. The company profits. A pil

In so many ways, affiliate marketing is an amazing positive in the world. It offers many affiliates a chance to make money independently for the very first time, or to finance the traffic to a passion project. In general, it rewards initiative, intelligence, and hard work. What is not to love?  Yet, so often, it also finds itself as a key enabler of “griftonomics”, of which … [Read more...]

Why The Speed of Relevance Can Help You Win

May 27, 2022 by Chris Trayhorn, Publisher of mThink Blue Book

Why The Speed of Relevance Can Help You Win

Every crisis is an opportunity. This is not a new insight, but in 2022 it bears special significance.  The performance marketing industry is going through an unprecedented level of change. The combination of COVID, increasing regulation and privacy concerns, and the potential break-up of Google and Facebook - the two companies that between them provide much of the online … [Read more...]

New Blue Book Top 20 CPS Affiliate Network Results

February 18, 2022 by Chris Trayhorn, Publisher of mThink Blue Book

The Best Cost-Per-Sale Affiliate Networks In 2022 Best CPS / Affiliate Network Overall Joint-winners (first time ever!) Awin Group       Rakuten Affiliate Network We congratulate Rakuten Affiliate Network and Awin Group for the first ever Joint-#1 ranking in the Cost-Per-Sale Networks category. How it happened: Awin Group received terrific support from advertisers and … [Read more...]

New Blue Book Results: Top 20 CPA Affiliate Networks For 2022

February 15, 2022 by Chris Trayhorn, Publisher of mThink Blue Book

Best CPA Network Overall: Perform[cb] Perform[cb] continue their multi-year run as our best-rated CPA network overall. They have been consistently assertive in the marketplace with an effective acquisition strategy and innovative technology. Their new mobile app for partners, PerformLEAP Partners, is a game-changer. They are deserving winners. A special mention for our new … [Read more...]

Perform[cb]’s New Mobile App For Partners Is A Game Changer

December 17, 2021 by Chris Trayhorn, Publisher of mThink Blue Book

Perform[cb]’s new mobile app for publishers and partners, PerformLEAP Partners, has drawn attention since its recent introduction. It provides ubiquitous access to performance data, in combination with campaign optimization, new offer opportunities and messaging, all presented in a fast, easy-to-use form factor. We spent two weeks putting it through its … [Read more...]

CEO Interview: Dynu In Media

December 9, 2021 by Chris Trayhorn, Publisher of mThink Blue Book

Introducing Dynu In Media Pioneering affiliate marketing excellence in Vietnam North American and European networks have traditionally dominated affiliate marketing, however networks in other regions are now challenging more aggressively. First Israel, Russia and the Ukraine, and now Brazil, India and Vietnam: performance marketing is truly becoming a global … [Read more...]

Interview with Rakuten’s CRO Jeff Wender

December 8, 2021 by Chris Trayhorn, Publisher of mThink Blue Book

There is a reason Rakuten Advertising has been consistently voted our #1 ranked CPS network. They offer a massive partner network; real-time, multi-touch attribution; state of the art technology; and a reputation for excellence in customer service.  It's a compelling package that goes a long way to explaining their record of sustained innovation and success. How do they do it? … [Read more...]

Optimization & Reporting – Anytime, Anywhere

November 29, 2021 by Chris Trayhorn, Publisher of mThink Blue Book

The team behind Perform[cb]’s remarkable new affiliate partner app gives us the lowdown on their vision for the future of monetization.  Perform[cb] has asserted itself as the industry’s most proactive CPA network this year, with an acquisition by Beringer Capital, new in-house services, fraud prevention, and, within the last two weeks, a brand new publisher-facing mobile … [Read more...]

Lead Generation in 2021 – Sustainability and ROI

September 8, 2021 by Chris Trayhorn, Publisher of mThink Blue Book

An Interview With Henry Whitfield, ClickDealer ClickDealer has been one of our Top 20 CPA networks for several years now, with a successful track record in driving ROI for advertisers and popular support from publishers. We recently chatted with Henry Whitfield, their head of international business development, to find out how the pandemic has changed things and what the … [Read more...]

Perform[cb] acquired by Beringer Capital – Erin Cigich Gives Us The Low-Down

May 6, 2021 by Chris Trayhorn, Publisher of mThink Blue Book

  Perform[cb] Blue Book's #1 ranked CPA network, announced yesterday that it has been acquired by Beringer Capital, a leading North American private equity fund specializing in the media, marketing services, and technology sectors. CEO Erin Cigich tells us what it means for their advertisers and publisher partners, and what lies ahead for her powerhouse of a … [Read more...]

Five Advertisers Speak Their Minds on the Importance of Network Partnerships, Transparency, and Fraud Prevention

January 6, 2021 by Chris Trayhorn, Publisher of mThink Blue Book

2020 may just have been the most challenging year for business in the last 100 years. For the performance marketing industry, the challenges were mixed with some blessings. As workplaces and retail stores were shuttered and consumers were forced to stay home, in many cases working from home and online for longer hours each day, e-commerce boomed. Amidst the changes and chaos, … [Read more...]

How ClickDealer Grew To Be The Best CPA Network In Europe – An Interview with Taras Kiseliuk

December 3, 2020 by Chris Trayhorn, Publisher of mThink Blue Book

ClickDealer is ranked as the best CPA network based in Europe in the Blue Book's first European Top 20 table. We chatted with CEO Taras Kiseliuk this week to find out what he thinks they are doing right and where they are going from here. Blue Book: Congratulations on being rated the best CPA network in Europe. Why do you think so many advertisers and publishers chose … [Read more...]

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About mThink

mThink is a specialist digital marketing company based in San Francisco. We focus on media buying, Facebook marketing, direct response, social and mobile. In addition mThink produces the annual Blue Book Rankings of major performance marketing networks. Read More »

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