Author: Chris Trayhorn, Publisher of mThink Blue Book

MaxBounty, ClickDealer, Aragon Advertising and impact.com top their categories in the 2026 Blue Book rankings. What each of them does that keeps ... Read Article

One thing we know about big tech platforms is that if they can, they will try and set the rules for the ... Read Article

The affiliate marketing industry has a data problem it doesn’t want to talk about. Every time a performance marketer uploads campaign metrics, ... Read Article

Quick Q&A: Todd Stearn, CEO of Aragon Advertising, explains why 2026 will separate the specialists from the generalists, and how AI voice ... Read Article

Partnership programs drive 30-70% more revenue than traditional channels through superior customer lifetime value, yet remain chronically under-resourced. By tracking the full ... Read Article

We got together with ClickDealer’s head of PR, Nataly, to dive deep into the trends that will shape affiliate marketing in 2025 ... Read Article

After 21 years in the game, Matt McEvoy explains how the performance marketing veteran is leveraging mrge acquisition resources, combating fraud with ... Read Article

Google’s recent crackdown on affiliate marketing is sending shockwaves through the digital marketing community. With sweeping changes supposedly aimed at curbing manipulative ... Read Article

Donald Trump’s recent re-election has tech insiders buzzing, and it’s not just about policy. With Elon Musk now firmly in the Trump ... Read Article

The 2024 U.S. Performance Marketing Association (PMA) survey offers significant insights into current trends among U.S. brands using affiliate programs. Key takeaways ... Read Article

The Federal Trade Commission (FTC) has unveiled a groundbreaking rule aimed at combating fake reviews and testimonials. While the rule has been ... Read Article

The affiliate marketing industry is undergoing significant transformations as it approaches a projected global value of $15.7 billion by the end of ... Read Article

The ongoing antitrust case against Google is centered on its alleged monopolistic behavior in search, advertising, and mobile operating systems. One of ... Read Article

An interview with Taras Kiseliuk, CEO of ClickDealer In an insightful interview, Taras Kiseliuk, ClickDealer’s CEO delves into the transformative trends in ... Read Article

An interview with FlexOffers’ Chuck Ryan FlexOffers has been a Blue Book top 5 network for several years now, a huge achievement ... Read Article