Author: Chris Trayhorn, Publisher of mThink Blue Book

Our 10 Guaranteed Predictions For 2011

#1 Self Regulation: Big Hat, No Cattle

Google Click-to-Call Growing 28% A Month

Google's click-to-call ad response tool is growing by 28% a month and is producing 6-8% higher click-through rates for mobile advertisers. It ... Read Article

A Cyber-Criminal's Shopping List And Other Links

EMC recently produced a report proving the prices of various illicitly obtained goods: credit card details, online banking accounts, and Trojan virus ... Read Article

Acai Berries Are Back For Gawker Media Users!

Acai Berries are back! Well, they are if you are if you have ever registered with a Gawker Media site such as ... Read Article

Visa & Mastercard Attacked. Are You Next?

If hackers can take down Visa and Mastercard’s sites on the same day, they can do the same to yours. It’s not ... Read Article

Dealing With a DDOS Attack

So what can you do? The basics of dealing with a DDoS attack are as follows:

New $2 Billion Performance Marketing Company

Which new performance marketing company is set to do $2 Billion in revenues this year? Which one has just signed distribution deals ... Read Article

Billion Dollar Day & Google's Big Bet

Groupon’s value has increased by $3 billion in a week, CyberMonday broke the $1 billion-in-a-day mark and US mobile ad spend is ... Read Article

What Does HTTPS Mean?

In order to implement SSL-based security on your own website, there are a couple of technical terms you should know. The one ... Read Article

What Is SSL?

SSL stands for Secure Sockets Layer. In plain English that simply means that it’s a way for a website to communicate safely ... Read Article

Website Security For Affiliates

Any business or affiliate needs to ensure that their website is secure but it is especially important if they want to actually ... Read Article

The Battle For Online2Offline Domination

Rumors are flying that Google is about to acquire Groupon. What will happen to location-based and mobile marketing if that happens? Why ... Read Article

Google Boutiques.com Makes eBay Fashion Look Frumpy

It seems that every week brings another move by Google to eat more of the online marketing cake. The last couple of ... Read Article

Q&A with Chris Trayhorn and Blue Phoenix Network

After Revenue Performance published the Top 20 CPA Networks and Top 20 Affiliate Networks, the blogosphere went into overdrive with reactions to ... Read Article

New AdSense Interface Is A Lesson For Networks

Yesterday was a big day for more than 2 million publishers: Google began the rollout of its new Google AdSense interface. The ... Read Article
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