• What Advertisers & Publishers Should Be Doing Now

    We are now six weeks into the coronavirus crisis. The dust is settling a little and it is beginning to be possible ... Read Article

    Now Is The Moment For Performance Marketing To Shine

    At the end of this tunnel, there is light. Depending on where you are, the light may be closer or further away, ... Read Article

    Gus Brito Of Flexoffers.com On What Lies Ahead For Affiliate Marketing

    We believe that this is a time to be looking forward, so we are asking industry leaders for their thoughts on what ... Read Article

    Kathy Bryan Of DMS On What's Next For Affiliate Marketing

    We believe that this is a time to be looking forward, so we are asking industry leaders for their thoughts on what ... Read Article

    Kathy Bryan Of DMS (aka W4) Talks Women In Performance Marketing & What Lies Ahead

    When everything has gone crazy it can sometimes be easy to forget that life will return to normal soon enough. With that ... Read Article

    Why Affiliate Marketers Need To Care About Politics In 2020

    2020 is shaping up to be the most intense presidential campaign in history, with well over a billion dollars predicted to be ... Read Article

    Four Big Takeaways From The Blue Book Survey

    In case you missed them, we have been pleased to announce over the last two weeks our Blue Book top ranked networks ... Read Article

    Blue Book Top 20 Networks for 2020 Announced!

    Congratulations to our number 1 ranked networks for 2020! Best CPS/Affiliate Network: Rakuten Affiliate NetworkBest CPA Network Overall: ClickboothBest CPA Network for ... Read Article

    Black Hat vs White Hat & The Impact Of Compliance

    Interview with Matt McEvoy MaxBounty’s CEO, Matt McEvoy is one of the smartest people in the affiliate marketing industry. He has been ... Read Article

    3 Advertisers: Why Network Transparency Is Everything That Matters

    Online lead generation is a tough, complicated business, especially as an advertiser. Media costs have been steadily rising, compliance has become more ... Read Article

    4 Publishers Talk Success, Networks & The Importance Of Trust

    It is that time of year again, when the leaves start to go red and gold in New England, the sun in ... Read Article

    The Uber Pay-Per-Install Lawsuit

    Uber’s lawsuit against Bidmotion/Hydrane and up to 100 John Doe ad networks for fraudulent app installs is still wending its way through ... Read Article

    How Artificial Intelligence Can Make Click-Tracking Better For Everyone

    An interview with Peter Varga, managing director of ThriveTracker A click-tracking application needs to be a part of every performance marketer’s toolkit, ... Read Article

    How Deceptive User Interface Design Increases E-Commerce Sales

     A fascinating Princeton study found hundreds of examples of deceptive “dark patterns” on e-commerce websites. Dark patterns are user interface features that, ... Read Article

    Performance Advertisers Are Still Being Ripped Off

    Fraud was once the weak link of the performance marketing industry but has since become a major selling point. After all, why ... Read Article

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