2020 is shaping up to be the most intense presidential campaign in history, with well over a billion dollars predicted to be spent by both Democratic and Republican campaigns; foreign governments almost certainly participating by proxy (possibly Ukraine, Russia, China and who knows who else); and even the Chinese religious group, Falun Gong, getting in on the act via the The … [Read more...]
Four Big Takeaways From The Blue Book Survey
In case you missed them, we have been pleased to announce over the last two weeks our Blue Book top ranked networks for 2020: Best Affiliate (CPS) Network: Rakuten Best CPA Network & Publisher’s Choice: Clickbooth Advertiser’s Choice CPA Network: MaxBounty Best Pay-Per-Call Network: Aragon Advertising These are the best performance marketing networks … [Read more...]
Blue Book Top 20 Networks for 2020 Announced!
Congratulations to our number 1 ranked networks for 2020! Best CPS/Affiliate Network: Rakuten Affiliate Network Best CPA Network Overall: Clickbooth Best CPA Network for Advertisers: MaxBounty Best CPA Network for Publishers: Clickbooth The BLUE BOOK results are in. 20,000+ industry professionals that participated in our survey, 150,000 data points analyzed and months of … [Read more...]
Black Hat vs White Hat & The Impact Of Compliance
Interview with Matt McEvoy MaxBounty's CEO, Matt McEvoy is one of the smartest people in the affiliate marketing industry. He has been part of the leadership team at MaxBounty throughout as they have maintained their position as one of the top three CPA networks worldwide for a decade and more. As the Blue Book survey for 2019 approaches its close, we spoke to Matt about black … [Read more...]
3 Advertisers: Why Network Transparency Is Everything That Matters
Online lead generation is a tough, complicated business, especially as an advertiser. Media costs have been steadily rising, compliance has become more complex, and the competition for organic traffic is intense. For advertisers that solve those problems, the next big challenge is scalability: how to find long-tail traffic and convert potential into revenue? Affiliate marketing … [Read more...]
4 Publishers Talk Success, Networks & The Importance Of Trust
Making money as a publisher or affiliate isn't easy. Writing, tracking, coding, media buying and so on - it can get really complicated. Yet when you speak to successful affiliates, time and again the same themes emerge: that building a good website or buying the right traffic only goes so far. Other, less tangible factors are often what truly make the difference between success … [Read more...]
The Uber Pay-Per-Install Lawsuit
Uber's lawsuit against Bidmotion/Hydrane and up to 100 John Doe ad networks for fraudulent app installs is still wending its way through the court system here in San Francisco. The court documents are fascinating because Uber is suing the ad networks and exchanges that ran their media. As analyst Dr Augustine Fou says, "This is utterly significant because this raises the risk … [Read more...]
How Artificial Intelligence Can Make Click-Tracking Better For Everyone
An interview with Peter Varga, managing director of ThriveTracker A click-tracking application needs to be a part of every performance marketer's toolkit, allowing multiple campaigns and media buys to be analyzed in one place using independent data. There are a few good click-trackers in common usage, and one of the most interesting is ThriveTracker, designed from the ground … [Read more...]
How Deceptive User Interface Design Increases E-Commerce Sales
A fascinating Princeton study found hundreds of examples of deceptive "dark patterns" on e-commerce websites. Dark patterns are user interface features that, often deceptively, steer customers into making unintended decisions. The report has a great run-down of the various tricks that marketers are employing together with a list of various software vendors that enable … [Read more...]
Performance Advertisers Are Still Being Ripped Off
Fraud was once the weak link of the performance marketing industry but has since become a major selling point. After all, why should advertisers be worried about fraud when they only pay when they get a confirmed sale or app install? It is a great sales pitch for networks, but is under threat by continuing app install, attribution and click fraud. The problem is that bad … [Read more...]
AI To Power 75% Of Ad Impressions By 2023
Juniper Research has a new report out titled Future Digital Advertising focused on the anticipated impact of AI and advertising fraud over the next four years. Top-line findings include the expectation that Amazon will take an 8% share of digital ad spend by 2023, out of a total market of $520 billion. As we reported here two weeks ago, Amazon's purchase of Sizmek's ad server … [Read more...]
Amazon Buys Sizmek Ad Server
Amazon's acquisition of the biggest independent ad server outside of Google's Doubleclick and Ad Manager products will allow them to provide deep attribution data showing exactly which ads drive sales on Amazon. Kolin Kleveno, svp and head of programmatic at 360i: “This Sizmek acquisition is going to really help them to attribute back everything that runs on their … [Read more...]
Firefox Turns On Enhanced Tracking Protection By Default
In a move that will make tracking users and attribution significantly harder, Firefox announced a slew of new privacy features, including an upgraded Facebook Container. Firefox claim this will affect thousands of companies who use tracking. Firefox's announcement: Enhanced Tracking Protection will automatically be set on by default as part of the ‘Standard’ setting in … [Read more...]
Direct-To-Consumer Brands Look To Performance
DTC brands are beginning to hit a wall in terms of growth. In an effort to find more scale they are moving more budgets towards performance marketing, direct mail and catalogs. As Digiday put it in a recent article: When a marketing mix is 50% Facebook, 50% Google, it’s easy to tell how money is being spent and to what effect. But eventually, those channels get tapped … [Read more...]
An Advertiser Tracking Platform For Professionals
MaxBounty’s new advertiser tracking platform is fast, scalable and ready for the enterprise MaxBounty, a leading CPA network in performance marketing, recently launched their first advertiser tracking platform. This represents a major technology investment driven by a desire to provide class-leading client services and maintain industry leadership in the face of increased … [Read more...]