CrakRevenue is one of the most interesting CPA networks in the industry. They have often been innovators, forging a different path, whether it has been with their custom marketing platform for affiliates, or their focus on being the best network for offers targeted at men. One of the visionaries in the company is their VP of Business Development & Marketing, Olivier … [Read more...]
The Best CPA Networks In Europe
Due to demand from our users world-wide, we are excited to launch our first ranking table of the best CPA networks in Europe. The top three, as chosen by our reader panel and research: ClickDealer AdCombo lemonads As always, our rankings are not just a list of which networks are the biggest. We do our best to measure the enthusiasm of advertisers and publishers … [Read more...]
Alexandra Forsch of Awin & ShareASale Talks Opportunities, Technology & How Affiliate Marketing Will Take A Bigger Share Of Ad Budgets
Alexandra Forsch is the President of Awin US, including ShareASale to form the Awin Group. With 15+ years of experience, she is one of the industry’s big thinkers, and we were lucky to be able to chat with her last week about how Awin and ShareASale fit together, self-service networks vs client services, and the future of the industry. Blue Book: Awin has grown very … [Read more...]
How Networks Drive Efficiencies For Advertisers & Publishers – An Interview With Some of The Perform[cb] Leadership Team
mThink recently had the opportunity to virtually sit down with a few members of the leadership team at Perform[cb], including Chief Operating Officer, Brad Dobbins, Chief Strategy Officer, Matthew Lord, Executive Vice President of Marketers, Lee Aho, and Executive Vice President of Partners, Brian Taylor. The group answered questions ranging from the state of the performance … [Read more...]
Beyond 2020: Perform[cb] on the Future of Performance Marketing
Discussing the future of performance marketing with some of Perform[cb]'s leadership team, including Chief Operating Officer, Brad Dobbins, Chief Strategy Officer, Matthew Lord, Executive Vice President of Marketers, Lee Aho, and Executive Vice President of Partners, Brian Taylor. How do you think the industry is going to evolve over the next few years? Lee: We’ve … [Read more...]
PerformLEAP®: The Future Of Marketing Platforms?
When the world changes, good businesses evolve. In today's performance marketing industry, this phenomenon is playing out in hyper-speed as the pandemic runs its course. The biggest economic slowdown in living memory has seen advertisers and publishers scrambling to restructure their operations. With close connections to both, CPA networks have had to cope with these changes … [Read more...]
Interview with Rakuten’s Ceres Cueva
2020 has seen a movement of major ad budgets to performance marketing and an increased focus by publishers on monetization strategies. Nobody in the industry is more in touch with these changes than Ceres Cueva, Rakuten Advertising’s VP of Publisher Partnerships, North America. Her role focuses on the advancement of the company’s strategic services while increasing partner and … [Read more...]
The Need For Clarity In Leadership
Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning. - Winston Churchill Uncertainty is the most difficult thing for any business, and 2020 has been a doozy of a year in that regard. But now, perhaps, we are approaching the end of the beginning of our fight against COVID-19, and soon we will have more clarity. In … [Read more...]
Performance Marketing M&A Accelerates
The news last week that DMS has acquired SmarterChaos came as no surprise. This deal seems an obvious one as networks scramble to expand their agency capabilities. It is a good fit between two ambitious and assertive companies. DMS is following fast on their purchase last of W4, one of the leading CPA networks in the industry, while Matt Frary has been acquiring new clients and … [Read more...]
CAKE’s Parent Company Buys TUNE
CAKE's parent company, Constellation Software, is acquiring TUNE. The announcement yesterday means that two of the biggest network and partner tracking platforms will be under the same ownership. This is a continuation of Constellation's strategy of rolling up SaaS companies under their Perseus Operating Group, with specific focus on performance marketing. In a blog post, … [Read more...]
What Advertisers & Publishers Should Be Doing Now
We are now six weeks into the coronavirus crisis. The dust is settling a little and it is beginning to be possible to see the contours of what lies ahead for the economy and the affiliate marketing industry. Let's review what we know and what looks likely, and what it means for your business. What Is Working? In talking to people around the industry I'm impressed with how … [Read more...]
Now Is The Moment For Performance Marketing To Shine
At the end of this tunnel, there is light. Depending on where you are, the light may be closer or further away, there’s now enough of it that we can begin to ask what the world will look like once we emerge. Three thoughts: People with jobs will have pent-up demand so we can expect consumer spending to jump as the lockdown eases. However, there are a lot of people newly … [Read more...]
Gus Brito Of Flexoffers.com On What Lies Ahead For Affiliate Marketing
We believe that this is a time to be looking forward, so we are asking industry leaders for their thoughts on what lies ahead. Today, the always interesting Gus Brito, director of marketing at Flexoffers.com: In the short term as people stay home and are not able to go shopping, online sales could go up for some verticals, especially for those with consumable delivery … [Read more...]
Kathy Bryan Of DMS On What’s Next For Affiliate Marketing
We believe that this is a time to be looking forward, so we are asking industry leaders for their thoughts on what lies ahead. Today, Kathy Bryan, chief marketing officer at Digital Media Solutions: It's hard to know yet what the COVID-19 pandemic means for the performance marketing industry. There are many people predicting worse case scenarios. Conversely, there are some … [Read more...]
Kathy Bryan Of DMS (aka W4) Talks Women In Performance Marketing & What Lies Ahead
When everything has gone crazy it can sometimes be easy to forget that life will return to normal soon enough. With that in mind I wanted to take a moment to recognize a recent promotion to CMO for one of my favorite people in the industry, Kathy Bryan of DMS (also referenced above). We spoke two weeks ago - it seems a lifetime now, of course – about her promotion and the role … [Read more...]