Author: Chris Trayhorn, Publisher of mThink Blue Book

Performance Marketing M&A Accelerates

The news last week that DMS has acquired SmarterChaos came as no surprise. This deal seems an obvious one as networks scramble ... Read Article

CAKE's Parent Company Buys TUNE

CAKE’s parent company, Constellation Software, is acquiring TUNE. The announcement yesterday means that two of the biggest network and partner tracking platforms ... Read Article

What Advertisers & Publishers Should Be Doing Now

We are now six weeks into the coronavirus crisis. The dust is settling a little and it is beginning to be possible ... Read Article

Now Is The Moment For Performance Marketing To Shine

At the end of this tunnel, there is light. Depending on where you are, the light may be closer or further away, ... Read Article

Gus Brito Of Flexoffers.com On What Lies Ahead For Affiliate Marketing

We believe that this is a time to be looking forward, so we are asking industry leaders for their thoughts on what ... Read Article

Kathy Bryan Of DMS On What's Next For Affiliate Marketing

We believe that this is a time to be looking forward, so we are asking industry leaders for their thoughts on what ... Read Article

Kathy Bryan Of DMS (aka W4) Talks Women In Performance Marketing & What Lies Ahead

When everything has gone crazy it can sometimes be easy to forget that life will return to normal soon enough. With that ... Read Article

Affiliate Marketing in a Time of Coronavirus

What Now For Affiliate Marketing? On the down side, consumer spending has gone through the floor. Travel, retail, entertainment and restaurants have ... Read Article

No-BS Coronavirus Tips

We read epidemiology reports so you don’t have to… There’s a lot of information on Covid-19 that doesn’t seem to get much ... Read Article

Why Affiliate Marketers Need To Care About Politics In 2020

2020 is shaping up to be the most intense presidential campaign in history, with well over a billion dollars predicted to be ... Read Article

Four Big Takeaways From The Blue Book Survey

In case you missed them, we have been pleased to announce over the last two weeks our Blue Book top ranked networks ... Read Article

Blue Book Top 20 Networks for 2020 Announced!

Congratulations to our number 1 ranked networks for 2020! Best CPS/Affiliate Network: Rakuten Affiliate NetworkBest CPA Network Overall: ClickboothBest CPA Network for ... Read Article

Black Hat vs White Hat & The Impact Of Compliance

Interview with Matt McEvoy MaxBounty’s CEO, Matt McEvoy is one of the smartest people in the affiliate marketing industry. He has been ... Read Article

3 Advertisers: Why Network Transparency Is Everything That Matters

Online lead generation is a tough, complicated business, especially as an advertiser. Media costs have been steadily rising, compliance has become more ... Read Article

4 Publishers Talk Success, Networks & The Importance Of Trust

It is that time of year again, when the leaves start to go red and gold in New England, the sun in ... Read Article
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