Author: Chris Trayhorn, Publisher of mThink Blue Book

Uber’s lawsuit against Bidmotion/Hydrane and up to 100 John Doe ad networks for fraudulent app installs is still wending its way through ... Read Article

An interview with Peter Varga, managing director of ThriveTracker A click-tracking application needs to be a part of every performance marketer’s toolkit, ... Read Article

 A fascinating Princeton study found hundreds of examples of deceptive “dark patterns” on e-commerce websites. Dark patterns are user interface features that, ... Read Article

Fraud was once the weak link of the performance marketing industry but has since become a major selling point. After all, why ... Read Article

Juniper Research has a new report out titled Future Digital Advertising focused on the anticipated impact of AI and advertising fraud over ... Read Article

Amazon’s acquisition of the biggest independent ad server outside of Google’s Doubleclick and Ad Manager products will allow them to provide deep ... Read Article

In a move that will make tracking users and attribution significantly harder, Firefox announced a slew of new privacy features, including an ... Read Article

DTC brands are beginning to hit a wall in terms of growth. In an effort to find more scale they are moving ... Read Article

MaxBounty’s new advertiser tracking platform is fast, scalable and ready for the enterprise MaxBounty, a leading CPA network in performance marketing, recently ... Read Article

Google has announced new privacy controls in Chrome that will aggressively restrict device fingerprinting and the utility of third-party cookies across the ... Read Article

Well-known CPA network Mundo Media effectively closed down last week, going into receivership by order of the Ontario Superior Court of Justice ... Read Article

Industry’s First Inbound and Outbound Marketing Solution Features Proven Step-by-Step Process for Generating Leads and Driving Sales Boston, Mass. – April 23, ... Read Article

Publicis Groupe this week agreed to purchase Commission Junction’s parent company Epsilon. The $4.4 billion deal emphasizes once again the importance of ... Read Article

By Elizaveta Ventsel, head of the Advertisers’ International Group in the EU and US at Admitad The predicted future of advertising going digital ... Read Article

Admitad is a nine year-old CPA network that has hit a lot of people’s radar screens in the last 12 months. They’re growing fast ... Read Article