Author: Chris Trayhorn, Publisher of mThink Blue Book

The New BLUE BOOK Top 20 Network Rankings

Revenue Performance announced today that ClickBank has been chosen as the top ranked affiliate network in the performance marketing industry. Epic Direct has ... Read Article

The Evolution of Ad Networks

Sitting here in 2010, the advertising network landscape looks vastly different than it did eight, five or even three years ago. Like ... Read Article

Cagefight: Facebook vs MaxBounty

The big news this week has been Facebook filing lawsuits against MaxBounty, Steven Richter and Jason Swan, the CTO of CPALead. The ... Read Article

Google's Death Grip On Display

For the first time last week, Google pulled back the curtain on what it’s achieving in terms of revenue per click and ... Read Article

Revenue Performance Partners with Tim Ash

Revenue Performance has always been about bringing the best in industry expertise to our readers. We're pleased to announce a new partnership ... Read Article

Take Action: Blue Book Top 20 Network Survey

Let your voice be heard! Tell us what you think! The Revenue Performance survey for the Top 20 Performance Marketing Networks is ... Read Article

Top 20 Networks – your input needed!

We are deep into work on research for the next edition of the BLUE BOOK Top 20 Performance Marketing Networks. Next week ... Read Article

Google Sues Multiple Advertisers

Google has filed a civil lawsuit against multiple advertisers who they claim have deliberately broken Google’s rules. The suit is focused on ... Read Article

Eyecatcher! Stuff That Caught Our Attention This Week

Things that caught our eye this week included a first analysis of the impact of Google Instant on SEO, the FTC's first ... Read Article

Find Your Deceptive Interface Here!

The Dark Patterns blog  got a lot of online buzz this week. It’s collects examples of websites that are designed to trick ... Read Article

Relaunched Twitter.com Means More Opportunity

Last week, Google Instant. This week, New Twitter, specially designed to hold visitors on site for longer, increase engagement and maximize in-stream ... Read Article

Has Google Killed SEO?

Google changed SEO today. With the announcement of Google Instant they have, at a stroke, increased their number of search queries by a ... Read Article

Ad Exchanges Fight For International Dominance

There was good news for media buyers today with the announcement that OpenX is moving aggressively to compete globally with Google’s DoubleClick ... Read Article

Working with brands online – best practices and procedures

During my years of experience in developing broad agency relationships with mid-to-large brands, it has become clear that as budgets become bigger, ... Read Article

Twitter Promoted Tweets = 300% Greater Engagement

Twitter’s Promoted Tweets program was launched in beta a couple of months back and first results are beginning to come in. On ... Read Article
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