Author: Chris Trayhorn, Publisher of mThink Blue Book

The TechCrunch article created something of a firestorm (sample comment: “In a nutshell, the offers that monetize the best are the ones ... Read Article

Just because it's such a terrific set of slides, one more point from the Meeker presentation referred to above: mobile is going ... Read Article

The Web 2.0 Summit is currently running just a couple of blocks from our office. Yesterday, Mary Meeker, one of Morgan Stanley's ... Read Article

The cofounder of the web’s fourth-largest site tells what’s wrong with our notions of performance-based advertising and user-generated content. It’s hard to ... Read Article

There are a lot of ways to approach affiliate marketing. Here are a few of my favorite tips.Feature Co-branded Messaging –Among the ... Read Article

If you’re a performance marketer, you’ve probably heard of the “nexus” tax laws that are being proposed in several states (also known ... Read Article

Drew Ianni spends most of his time talking to the biggest names in performance marketing about the biggest trends. So, what’s his ... Read Article

Imagine that you are shopping at a department store and you ask a salesperson for men’s summer sandals and he takes you ... Read Article

Over the last seven to 10 years, paid search has proven to be a cost effective channel for affiliates and performance marketers ... Read Article

With the economic downturn, many of us are tightening our belts. What does that mean for travel marketers? Are people still traveling? ... Read Article

Some say there’s no such thing as an overnight success. Others believe everyone gets their 15 minutes of fame. I don’t know ... Read Article

As we all know, the performance marketing industry is growing rapidly. Due to economic conditions, more marketers are moving online and more ... Read Article

Many of the smartest marketers I have had the pleasure of knowing, agree that building an email list is essential to long-term ... Read Article

You can maximize the performance of your marketing campaigns by consolidating all of them under a single ad platform. This will save ... Read Article

As we report in the latest edition of Revenue Performance magazine to be published in two week's time, the upcoming holiday season ... Read Article