Here’s the fundamental challenge for the performance marketing industry: how do we move from a short-term mindset that rewards us with a small reward today, to a long-term mindset that make us truly rich tomorrow?

Let’s look at what’s going on.

It is fair to say that the affiliate marketing sector has been going through a bit of an identity crisis for some time. There’s a definite image problem, to the point that many in the industry prefer to avoid using the term “affiliate marketing” altogether in favor of the more descriptive yet also less precise term, “performance marketing”.