Author: Chris Trayhorn, Publisher of mThink Blue Book

The State of Mobile

By 2016 it is estimated that mobile app revenues will exceed $46 billion. Nearly 80% of American shoppers use their smartphones for ... Read Article

Programmatic Premium Advertising? What The Heck?

Performance marketing has long been a great testing ground for new marketing approaches and with the advent of mobile, we are seeing ... Read Article

Take 6 Steps To Improve Your Mobile SEO

Google has seamlessly migrated its domination of desktop search onto mobile platforms. In 2014, if you have a mobile website, you need ... Read Article

Which Social Media Sites Drive Most Conversions?

Holy mackerel! Shopify just analyzed 37 million social media visits that resulted in more than half a million conversions. And they’ve produced ... Read Article

Adding Context to Location Leads to Higher Conversions

73% of mobile searches result in actions or conversions and over half of those happen within an hour. These are key statisitics ... Read Article

Google's click-to-call Drives Engagement

Almost half of mobile searchers (42%) have used click-to-call according to research recently published by Google and Ipsos. Put that together with ... Read Article

REVTalks: A New Event for Revenue Marketers

The first REVTalks 2014: The Revenue Marketing Summit took place earlier this month, a new event devoted to the increasing responsibilities of ... Read Article

BLUE BOOK #1 CPA NETWORK

Max Bounty The Best CPA Network In The World   The Canadian network owned by brothers JP and Steve Sauve has been ... Read Article

Top CPA Networks 2014

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Top CPS Networks 2014

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BLUE BOOK #1 CPS NETWORK

Rakuten LinkShare The Best CPS Network In The World Rakuten Linkshare repeats their #1 ranking from last year in what was an ... Read Article

The Best Performance Marketing Networks in the World

This year the BLUE BOOK survey attracted 50% more respondents than ever before, making it the largest research survey in the performance ... Read Article

Mobile Retail Network Launched to Deliver Mobile Ads to Shoppers Ready to Buy

Press Release Victoria, B.C. December 3, 2013– Pulse Mobile, a leading mobile marketing business, announced today that mobile commerce merchants can now ... Read Article

Mobit – Changing The Game In Mobile Media?

Does Matomy’s new Mobit platform hold the key to success in mobile performance marketing?

Apple's Woes Are Good For Performance Marketers

It has been an article of faith for many mobile marketers that virtually all the profits are to be made from consumers ... Read Article
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