Author: Chris Trayhorn, Publisher of mThink Blue Book

  As Facebook’s new FBX exchange kicks into gear the networks brokering the inventory are reporting that the market rate for the ... Read Article

Facebook today began to allow its data to be used for targeting mobile advertising in apps and websites. This is an extension ... Read Article

At a time when pretty much every organization or affiliate has a social media presence, it’s amazing how many don’t have any ... Read Article

The Federal Trade Commission is mailing 93,086 refund checks totaling nearly $2.3 million to consumers who allegedly were charged hidden fees tied ... Read Article

Twitter could change the performance marketing sector if they only made self-serve, auction-priced advertising available. That would open up a massive audience ... Read Article

The former darling of the daily deals industry, Groupon, yesterday suffered a terrible day on the stock market, falling 6.5%. It is ... Read Article

TBG Digital reports that Facebook’s mobile-only Sponsored Stories ad format is getting 1.14% CTR, $0.86 CPC and $9.86 eCPM. Those figures represent ... Read Article

By Chris Trayhorn   Affiliate Window just released a white paper that examines the growth in mobile commerce on their network, with ... Read Article

This has been a week of bad news about CPA networks - this is great for the industry!

It’s hard to get reliable insights into the inner workings of networks so I was interested to see TradeDoubler’s recent presentation of ... Read Article

How massive is mobile? Absolutely huge. More than you even think. A new analyst report reveals that mobile devices have now achieved ... Read Article

In the last quarter Google's CPC rates decreased by 12% compared to the year before, at the same time that Facebook's rates ... Read Article

What would you say if I told you that fully half of all the display ads you buy are never even seen ... Read Article