Author: Chris Trayhorn, Publisher of mThink Blue Book

I've been beating the drum for a long time that technology is the key to success for any ad network, performance, display, ... Read Article

An old saying handed down from the Madison Avenue advertising industry states that 50% of a typical ad budget is wasted. The ... Read Article

Geno Prussakov's new baby, Affiliate Management Days, launched today in San Francisco. The new two-day conference aims to educate affiliate managers in ... Read Article

Megaupload founder Kim Dotcom is out on bail and had given his first TV interview: "...we’ve done nothing wrong. I’m no criminal. ... Read Article

For many offers the really big opportunities for affiliates lie overseas and Facebook is perhaps the simplest and most accessible way to ... Read Article

If you are being brave enough to run offers in China you may be interested in the Q4-2011 earnings posted today by ... Read Article

Is Yahoo planning on making a big new jump into affiliate marketing? A Wall St Journal report yesterday indicated that it just ... Read Article

Two recent cases of AdSense publisher bans highlight publisher discontent about Google’s mysterious methods for determining when to ban...

Following our new item yesterday about Yahoo! demanding repayment of $4.8 million for bad traffic, the market has had a chance to ... Read Article

Yahoo! is demanding $4.8 million back from Tsavo Media, a sister company to CX Digital within the Cyberplex Inc. group of companies. ... Read Article

Now that the Facebook IPO registration has been filed we can finally get real insight into their business. Key takeaway, Facebook's ad ... Read Article

The always reliable Brian Krebs with an amazing story of Russian spammers, huge botnets and oddly named pwnsters.

Michael Wolf tells you what you need to know:

LinkShare is holding its Symposium event here in San Francisco this week and the opening keynote by Forrester senior analyst, Andy Hoar, ... Read Article

1. LinkShare LinkShare earned this year’s top spot based on the strength of its platform, quality of support and international capabilities.   ... Read Article