Author: Chris Trayhorn, Publisher of mThink Blue Book

Traditionally, affiliate programs have relied on large publishers to drive the bulk of their sales. And while the revenue driven by larger ... Read Article

The CPA side of the affiliate marketing community has been shaking out for two or three years now.  We’ve seen huge networks ... Read Article

All of us have at some point abandoned a shopping cart because the payment methods offered have either been untrustworthy or simply ... Read Article

If you want to remain competitive in online marketing of any kind, you need to understand how to buy traffic. The most ... Read Article

Affiliate marketing just celebrated its 20th birthday and – wow – has it changed! Just look at the last few years. New ... Read Article

The FTC filed charges a few days ago against Amazon, of all companies, seeking to permanently ban them from billing customers for ... Read Article

“Last-click attribution is like hiring a sandwich board guy to stand in front of a big retailer, and then giving him credit ... Read Article

That’s according to the guy that just walked down the aisle in the middle of the I/O Google developer conference. Of course, ... Read Article

The teenagers of today are our future customers. And most of them don’t find websites very useful or interesting.  So, where do ... Read Article

It’s hardly a secret that mobile is kind of a big deal these days. But amazingly enough, a large proportion of marketers ... Read Article

The biggest security flaw in Internet history hit the newslines last night. The massive Heartbleed vulnerability in OpenSSL, the encryption service on ... Read Article

Mobile payments represent the big battle that is still to be fought between the giants of the industry. Retail worldwide was worth ... Read Article

Little by little, mobile marketing is increasing in sophistication and now new A/B split-testing tools are about to take it to another ... Read Article

Those of us that have been in online marketing for a while will remember the old advice to newbies: always buy your ... Read Article

Facebook is in the process of pulling the biggest bait-and-switch in history. They have spent years persuading umpteen brands, businesses and boy-bands ... Read Article