ABtestLittle by little, mobile marketing is increasing in sophistication and now new A/B split-testing tools are about to take it to another level. Specialist split-testing company Optimizely and mobile-app developement platform Kii are both introducing optimization tools in the next week or so.
Optimizely’s Dan Siroker:

“This enables production managers and designers, marketing people, the ability to change a mobile app as much as they want. The feedback loop is tightening, and they’ll know faster what is working.”

Optimizing every part of a marketing campaign is critical these days, and with the growth in mobile, the development of these kinds of tools is essential.

Read more at Kii. And at the NYT.