Tag: Revenue blog

Mastering Holiday CPA Campaigns: 5 Expert Tips For Success

As the holiday season approaches, advertisers and publishers alike are gearing up for one of the most lucrative times of the year. ... Read Article

FCC Says Ringless Voicemails Require Prior Consent

“Ringless voicemails” are messages left in a consumer’s mailbox without ringing their cell phone. The Telephone Consumer Protection Act protects consumers from ... Read Article

Copyright Attorney Discusses Advertiser Vicarious Liability for Social Media Influencer Infringement

UMG Recordings, Inc. v. Vital Pharmaceuticals, Inc., 2022 WL 2670339 (S.D. Fla. July 11, 2022) involves a copyright infringement action brought by ... Read Article

FTC Reminds Lead Generators Not to Misuse Sensitive Consumer Data

Lead generators and digital marketers, beware.  The issue of legitimate data use, reasonable expectations, disclosures, affirmative consent, data privacy compliance and lead ... Read Article

Use of Certain Technologies to Track Web Session Data May Violate Law

Attention Lead Generators. The Ninth Circuit Court of Appeals recently held that use of certain technologies on a websites in order to ... Read Article

CFPB Issues Warning About Contractual Gag Clauses and Consumer Reviews

On March 22, 2022 the CFPB issued a policy statement on contractual “gag” clauses and fake review fraud.  While the bulleting indicates ... Read Article

New Blue Book Results: Top 20 CPA Affiliate Networks For 2022

Best CPA Network Overall: Perform[cb] Perform[cb] continue their multi-year run as our best-rated CPA network overall. They have been consistently assertive in the ... Read Article

FTC Rules With Civil Monetary Penalties for Deceptive Earnings Claims and Targeted Marketing May Be Forthcoming

Accountable Tech has recently filed a petition for an FTC rulemaking that would ban “surveillance advertising” as an “unfair method of competition.”  ... Read Article

Shaping the Perfect Matchmaker for Content Creators

It is now official: Content Creators and Influencers are the new MVPs in the web marketing game. Influencer marketing is today’s fastest-growing ... Read Article

Removing Barriers for Influencers and Content Creators

Whether the platform is Instagram, TikTok, Facebook, YouTube, a podcast, or a blog; influencers and content creators are at the top of ... Read Article

8 Easy Ways To Refresh An Email Campaign

Are You Regularly Updating Email Campaigns To Keep Customers Engaged? Publishers and advertisers know how important effective email strategies can be to ... Read Article

Interview with Rakuten's CRO Jeff Wender

There is a reason Rakuten Advertising has been consistently voted our #1 ranked CPS network. They offer a massive partner network; real-time, ... Read Article

CPA MarTech Year In Review 2021

As the year comes to a close, the Perform[cb] team is taking a moment to reflect on the tools and technology that ... Read Article

How To Boost Sales & Incentivize Affiliates During The Holiday Season

An affiliate program is designed to bring you niche traffic and new customers. It means that you already have a strong network ... Read Article

A Holiday Season Like No Other: 8 Keys to Success

The holiday season takes a special turn in 2021. Still, it remains the busiest and most profitable time of the year for ... Read Article
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