Chris Trayhorn, Publisher of mThink Blue Book, Author at Blue Book

Blue Book Panel: Interview with Melissa Feemster

In five year’s time, will the CPS side of the performance marketing industry be bigger in the USA than it is now? ... Read Article

Blue Ribbon Panel: Policing The Industry?

Is it possible for the performance marketing industry to police itself in any meaningful way? It’s a question that has been asked ... Read Article

Blue Book Panel: Interview with Jason Durant Walker

In five year’s time, will the [CPS or CPA] side of the performance marketing industry be bigger in the USA than it ... Read Article

Blue Ribbon Panel: Interview with JP Sauve

How can an advertiser tell the difference between a good network and a poor one? Until an advertiser gets a taste of ... Read Article

Blue Book Panel: Interview with Erin Cigich

In five years’ time, will the [CPS or CPA] side of the performance marketing industry be bigger in the USA than it ... Read Article

Blue Ribbon Panel: The Problem Of Attribution

There is a big divide in the performance marketing industry between the CPA networks and those that focus on cost-per-sale as a ... Read Article

Blue Ribbon Panel: Interview with Daryl Colwell

1. In five year’s time, will the [CPS or CPA] side of the performance marketing industry be bigger in the USA than ... Read Article

Blue Ribbon Panel: Interview with Matt Frary

1. In five year’s time, will the [CPS or CPA] side of the performance marketing industry be bigger in the USA than ... Read Article

Blue Ribbon Panel: How To Choose A New Network

Imagine you are the CMO of a major brand wanting to try performance marketing for the first time. How would you choose ... Read Article

Blue Ribbon Panel: The Future of Performance Marketing

Can it adapt as the online advertising industry transforms under the pressure of huge trends such as mobile-first, programmatic media buying/selling and ... Read Article

Tips for a Successful Holiday Shopping Season

As the business shopping season of the year approaches, most retailers are setting carefully crafted campaigns into place. They have researched the ... Read Article

What does professionalism mean to you when it comes to ad networks?

Does it mean that they deliver the performance that they promise, pay on time against reliable tracking, and provide good service? I ... Read Article

The Top 4 Changes Demanded By Blue Book Research Panel

The performance marketing industry is slowly changing, but is it changing fast enough? That’s what we asked the 20,000-strong research panel of ... Read Article

4 Key BLUE BOOK CPA/CPS Network Survey Insights

A month on from the headline-grabbing announcement of the results, we thought we'd

Secrets of Social Media Conversion

Social media traffic is cost-effective and highly scaleable but only if you know how to make it convert. The social media conversion funnel ... Read Article

Author: Chris Trayhorn, Publisher of mThink Blue Book