Chris Trayhorn, Publisher of mThink Blue Book, Author at Blue Book

Work with Industry Leader in Customer Acquisition

Ready to maximize customer acquisition with optimized engagement strategies? Are you a brand manager or CMO trying to manage multiple online channels and struggling ... Read Article

Madrivo's Success Shows Impact of Big Data on Affiliate Marketing

Press Release (San Francisco, May 19, 2016) Big data is changing affiliate marketing and leading networks, such as Madrivo, are reaping the ... Read Article

In Defense of Networks, Part. II

“I can run my own affiliate program, Chris. Why should I use a network?” said the CMO of a major advertiser to ... Read Article

How Will Amazon-Brand Products Affect Brand Owners?

Amazon is going to start selling its own brands of food, diapers and cleaning materials. It has already been testing new brand ... Read Article

Blue Ribbon Panelist Interview: Ricky Ahuja

Imagine you are a newbie affiliate entering the industry today. Which vertical would you choose? What would be your strategy for success?As ... Read Article

Jackie Bates on Affiliate MarTech Opportunities

Hundreds of millions of dollars have been raised by AdTech startups over the last few years, and now there is much talk ... Read Article

Blue Ribbon Panel: Interview Melissa Feemster

Does the difficulty in predicting which creatives will be accepted to run by Facebook and other social platforms make them still useful ... Read Article

Blue Ribbon Panel: Q&A with JP Sauve

Imagine you are a newbie affiliate entering the industry today. Which vertical would you choose? What would be your strategy for success?My ... Read Article

Q&A: Geno Prussakov on Affiliate Marketing Hot Topics

Imagine you are a newbie affiliate entering the industry today. Which vertical would you choose? What would be your strategy for success? ... Read Article

Blue Ribbon Panel Interview: Nicolas Chrétien

Interview: Nicolas Chrétien How is big data going to impact the performance marketing industry?I don’t agree with the future-tense implication that big ... Read Article

MarTech Hits Affiliate Marketing

The rapid implementation of big data-driven analytics, programmatic tools and automated marketing technologies is going to transform the affiliate marketing industry. Look ... Read Article

Interview with CEO Ronen Hamatian

Sponsored Content Interview with CEO Ronen Hamatian Madrivo entered the Blue Book rankings with a bang this year. To what main factors ... Read Article

Blue Ribbon Panel Interview with Cristian Miculi

1. Over the last two years has it become harder or easier for newbie affiliates to enter the industry and make money? ... Read Article

Blue Ribbon Panel: Interview with Ricky Ahuja

1. What did you learn from Affiliate Summit West? ASW was absolutely amazing this year. I was there on behalf of Click ... Read Article

Blue Ribbon Panel: Interview with Melissa Feemster

How is big data going to impact the performance marketing industry? Big data is going to drive the performance marketing industry forward and ... Read Article

Author: Chris Trayhorn, Publisher of mThink Blue Book