Author: Chris Trayhorn, Publisher of mThink Blue Book

1. What did you learn from ASW?  A couple of the many valuable ASW takeaways included meeting with members of  the Performance ... Read Article

1. What did you learn from ASW? ASW was a fantastic experience for the Clickbooth team, as usual. It gave us a ... Read Article

1. Over the last two years has it become harder or easier for newbie affiliates to enter the industry and make money? ... Read Article

Maturation of Affiliate Marketing Creates Significant Opportunity to Drive Sales for Advertisers and Revenue to Publishers Independent Survey Commissioned by Rakuten Affiliate ... Read Article

The BLUE BOOK results are in. And while everything changes, some things remain the same. One constant: the 20,000+ industry professionals that ... Read Article

An Exclusive Q&A with Rakuten Affiliate Network GMs Melissa Feemster and Adam Weiss, Celebrating Five Years as Blue Book’s Best Affiliate Network. ... Read Article

What are your two or three key performance marketing-related predictions for 2016? 1. New Customer Focus – as retail affiliate marketing continues ... Read Article

What are your two or three key performance marketing-related predictions for 2016? First, I predict the continued rise of the mobile market ... Read Article

Are big brands and agencies right to worry about fraud in the performance marketing channel? Not only big ones, but agencies and ... Read Article

What are your two or three key performance marketing-related predictions for 2016? With a growing need for relationship-based, humanized marketing, we will ... Read Article

What are your two or three key performance marketing-related predictions for 2016? Narrowed focus – I believe that it will be critical ... Read Article

What are your two or three key performance marketing-related predictions for 2016? Next year we will see even more Mobile Shopping/In-store crossover.  ... Read Article